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July 21, 2014  6:19 AM

Institutionalised omnichannel commerce analytics

Adrian Bridgwater Adrian Bridgwater Profile: Adrian Bridgwater
Ecommerce, NetSuite, Omnichannel

The arrival of that job title we now call CAO (chief analytics officer) comes with a few other new realities for the 'next-generation' IT shop. This next-gen IT Nirvana sees analytics now driven from a top-down perspective (i.e. the boardroom and the central IT function) and, also, successfully...

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