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November 18, 2010  9:29 AM

Swiss car dealerships & attack of the (website) clones

Adrian Bridgwater Adrian Bridgwater Profile: Adrian Bridgwater
CA, clones, Websites

Information technology case studies generally play the role of Marmite in the marketing mix i.e. you either love them or you hate them. While some say that they show the role of true practitioners in practice; others say that they are nothing more than 'showboating' after a customer win.


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