CW Developer Network

May 20 2015   8:59AM GMT

Microsoft: goldfish beat humans, attention span now just 8 seconds

Adrian Bridgwater Adrian Bridgwater Profile: Adrian Bridgwater


Microsoft Corporation has ‘suggested’ that the human attention span is now just eight seconds long.


This ‘news’ comes as a result of a survey of 2000 Canadians over the age of 18.

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“We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention,” said Microsoft CEO Satya Nadella.

Developers — make your apps appealing within the 8-second window!

If there is any truth in these research report ‘findings’, then we humans now have an attention span less than that of a goldfish, which is thought be at around 9 seconds in your ‘average goldfish’.

Blog ends, what did you expect?

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