CW Developer Network

Jan 19 2011   12:36PM GMT

Intel offers developers new money-making advertising component

Adrian Bridgwater Adrian Bridgwater Profile: Adrian Bridgwater


Intel AppUp developers now have more opportunities to generate revenue through the availability of Mojiva, Inc.’s mOcean Mobile advertising component, which delivers in-app ads for apps in the Intel AppUpSM center.

The AppUp developer programme provides developers with a resource for selling apps to users of Intel Atom-based devices. It is also said to provide software development support, application validation and a worldwide distribution channel for applications and application components.

Intel ApUp.png

The mOcean Mobile advertising management platform available for mobile will target all platforms and devices where the Intel AppUp center is supported.

Intel says that through the mOcean Mobile Ad Exchange programme, software developers will be able to choose ad feeds from Mojiva’s Ad Network, or any other participating ad network.

Mojiva describes its application and content monetisation strategy as, “The key link in the value chain providing advertisers the technology and know-how to execute impactful mobile ad campaigns.”

Intel hopes that this launch will help lay a solid foundation for future monetisation, as the Intel AppUp center expands beyond netbooks to other mobile devices in the future.

 Comment on this Post

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: