CW Developer Network

Aug 22 2019   12:45PM GMT

Densify: hey, you, get off of your (wasted) cloud

Adrian Bridgwater Adrian Bridgwater Profile: Adrian Bridgwater

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CRM is, of course, Customer Relationship Management… apart from when it’s not.

Some days, CRM is CRM (as above)… but, increasingly, CRM is also Cloud Resource Management.

This is a software market that has developed in order to create technologies that will automate cloud and container workload management and improve cloud application performance in a way that allows organisations to proactively select cloud resources in the most financially prudent way.

One might even argue that from good CRM (Cloud Resource Management) comes good CRM (Customer Relationship Management)… because no company will be able to run a digital business with an effective customer layer unless it can run its own cloud backend with exacting cost-effective efficiency.

A prominent player in the CRM market (the cloud management kind) is Densify.

The company has now announced the release of a new Cloud Cost Intelligence product, which is focused on delivering value to IT finance and central IT professionals interested in understanding and managing the details associated with their cloud spend.

Don’t waste a cloud

It’s all about the chance to limit wasted cloud resources… and clouds, as we know, are precious things.

If a cloud resource isn’t being used by the applications and data services that it was initially instantiated for… then customers need to get off of those cloud instances and channel spend elsewhere.

“Companies waste millions of pounds each month by over-spending on cloud services,” said Gerry Smith, CEO, Densify. “Densify is committed to empowering companies to purchase the correct cloud resources, and with this new Cloud Cost Intelligence product, users can slice and dice the data to quickly and easily gain the exact information they need and make smarter decisions.”

Densify’s new Cloud Cost Intelligence module gives IT Finance teams the ability to view details about their current and historical spend — including regular usage, discounted usage, taxes, Reserved Instance fees, refunds and credits — in graphical and tabular dashboards.

Users can dynamically break down costs such as Charge Type, Accounts, Region, and Service, as well as custom AWS Tags.

Horrible hyperscale histories

They can also view cloud billing data over time (daily, weekly, monthly, quarterly, yearly) and specify the range of the history they want to investigate. Where that history shows inefficient use of resources… then the IT team can start to restructure and do something about it.

Advanced filtering of results enables users to narrow their focus to particular accounts, business units, or application spending patterns.

The Cloud Cost Intelligence dashboards support navigation of spending patterns, detection and highlighting of outliers in spending and provides an understanding of RI Utilisation while highlighting underutilised RI subscriptions.

Numerous preloaded views and reports are included along with the ability to save new, commonly used, and favourite reports, providing quick access to information that is organised and filtered to users’ preferences. Results can be exported in multiple formats including PDF, Excel and CSV, supporting distribution to key stakeholders in the organisation.

 

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