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Jan 31 2010   8:53PM GMT

Controlling Social Networking in the Enterprise

Tony Bradley Tony Bradley Profile: Tony Bradley

A recent article from SearchUnifiedCommunications highlights the growing risks faced by organizations from social networking.

Enterprise adoption of social media and social networking technologies remains a free-for-all with little to no governance, putting many companies at risk of security breaches and public relations nightmares.

Organizations are struggling with social networking in a variety of ways. On the one hand, many businesses have not yet grasped what social networking is all about or what the risks are. Users are freely accessing social media and exposing the business network to potential risks, as well as increasing the potential for leaking sensitive or confidential information.

On the other hand, social networking represents a significant opportunity for companies to market products and services and connect with customers and partners, but most organizations haven’t yet figured out how to properly leverage it.

Read the article to learn more about the risks and potential threats, as well as some advice and insight for establishing a reasonable framework for using social media in the workplace.


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