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Dec 31 2007   12:38PM GMT

Consumers Emerge as Driving Force Behind IT Strategy

Tony Bradley Tony Bradley Profile: Tony Bradley

Consumers typically play 2nd Fiddle to the Enterprise customers when it comes to IT strategy and development. Microsoft used to have separate operating system platforms for enterprise and consumer desktops with Windows NT Workstation and Windows 98, but that has evolved into one operating system platform, with variations to fit the enterprise and consumer desktop markets. Toward that end though, Microsoft seems to still build for the Enterprise, then strip out some features and functionality and repackage it for the Consumers. The Windows Vista operating system was released to business customers prior to its general release to the public. This same behavior has played out on the network side with companies like Cisco focusing research and development on the Enterprise, and letting new technology more or less trickle down to the Consumer market. End users are becoming more technically advanced and they are demanding more advanced tools and technology though. Companies like Cisco have to examine this trend and refocus their development strategy to ensure they don’t get left behind as the market shifts. Take a look at this article from SearchNetworking.com to learn more.

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