Computer Weekly Data Bank:

market research


July 10, 2014  1:00 AM

Telecom Services Spend – Market Research Companies

kwicka Profile: kwicka
market research

Large market research companies spend £600 per employee on telecom services.  This is comparable with the UK norm.  For smaller sized research firms, the expenditure is higher than the corresponding UK average.  In the case of the smallest concerns it is up by at least a factor of...

March 6, 2014  1:00 AM

IT & Telecom Staff Spend – Professional & Technical Companies

kwicka Profile: kwicka
accountants, advertising, IT staff, market research

Medium sized management consultancies typically have an expenditure of £1.5m on IT and telecom staff.  They are the largest such spenders in the professional & technical industry segment followed closely by advertising companies.  The lowest outlay is by accountancy...


September 23, 2013  1:00 AM

Hardware Spend – Professional & Technical Companies

kwicka Profile: kwicka
accountants, advertising, Hardware, market research

Professional & technical companies employing 50-99 staff typically spend £32k on hardware.  The largest outlay is by advertising firms with twice that amount.  Next are research & development organisations, each having an expenditure of over £50k.


May 9, 2013  1:00 AM

Development Tools Spend – Market Research Companies

kwicka Profile: kwicka
Development tools, market research, Software

Small, medium and large market research companies spend around £70 per employee on  software development tools.  This is less than that by the very small concerns with under 50 staff.  Apart from large firms (1000+ employees), market researchers have a higher outlay than...


April 18, 2013  1:00 AM

Computer Services Spend – Professional & Technical Companies

Bill Goodwin Profile: Bill Goodwin
accountants, advertising, market research

Companies employing 100-999 staff in the professional & technical industry sectors, on average, spend £450k each on computer services.  By far the largest spending group are those organisations supporting head office activities.  Their norm is £2.5m per firm.  This is more than...


June 20, 2011  1:00 AM

Telecom Services Spend – Market Research Firms

kwicka Profile: kwicka
market research, SME, SMEs

The smaller the organisation the greater proportion of IT expenditure is devoted to telecom services spend.  In the Market Research sector, these ratios are more pronounced when compared with the UK norm, for concerns with fewer than 1000 employees.


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