Cloud Provider Commentary

Jul 16 2012   3:26PM GMT

Tangled web of cloud partnerships: The key to adoption in niche markets?

kdeyermenjian Kara Deyermenjian Profile: kdeyermenjian

When someone hires a lawyer, a hand cramp typically follows.

That’s not just the body physically rejecting the bill that comes in the mail later. Lawyers have an on-going love affair with paperwork, requiring signature after signature after signature. But what if this didn’t have to be the case? Could a cloud provider save all the time, paperwork and money of shuttling legal documents back and forth? At least one Software as a Service (SaaS) provider, Wufoo, is using its partnerships to tap this to niche market, according to the Globe and Mail.

Wufoo, which was acquired by SurveyMonkey last year, offers a convenient form-building application that operates on a freemium model. Lawyers are up-and-coming cloud enthusiasts because SaaS applications like Wufoo are easy to use, universally accessible and help them skip the hassle of time-consuming paperwork, reports the Globe and Mail.

Wufoo’s strategy is an interesting example because it has not only found opportunity in a niche market, but it also offers a testament to the power of cloud partnerships. Through a tangled web of partnerships with other SaaS providers, Wufoo is able to offer customers even more value by providing integration with other cloud applications, including Freshbooks, Apple’s iCloud and Google Apps.

Enterprises are increasingly getting their feet wet when it comes to cloud adoption, and they will have various needs unique to their markets. It will be difficult for one cloud provider to meet them all.

In Wufoo’s case, this special string of partnerships builds a stronger incentive for one vertical market, legal services, to adopt the cloud. If cloud providers are on the lookout for these industry-specific partnership opportunities, they will be able to build compelling cloud offers for various markets around the globe.

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