Cliff Saran’s Enterprise blog

May 3 2007   3:42PM GMT

Having a Digg at Web 2.0

Cliff Saran Profile: Cliff Saran

Digital rights management

I’ve been thinking about Web 2.0 – not just the BEA posting yesterday, but what’s been happening on the Digg social bookmarks site. The site’s success has been largely down to the fact that people are able to publish bookmarks of web sites they find interesting – without commercial pressure.

The problem now is that some of its users have created bookmarks to articles that link to information providing a key to crack digital rights management on HD-DVD discs which could be used to pirate high definition DVD movies. Perhaps this is an example of the power of user-generated content. The big question is how well user-generated content works in a world of corporate censorship. Whatever happens at Digg will have an impact, for Web 2.0 and its use within the confines of business.

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