Jan 27 2010   2:52AM GMT

One More Acronym & I’m Going to Scream – Part 3

Arian Eigen Heald Arian Eigen Heald Profile: Arian Eigen Heald

OK, I admit it’s a pet peeve. And it’s certainly not going to be an annual report any more. But I can’t imagine how people outside of the technical sector could possibly understand why we have so many different acronyms for the same thing. In the material below, there are four acronyms in four sentences. (six, if you count the repeats.) I’m ROTFL.

Enterprises will give enterprise rights management (ERM) software a second look as an enforcement option coupled with DLP.

The idea of two acronyms “coupling” makes me nervous. Will they have lower case acronyms as offspring?

Information Rights Management (IRM) is a term that applies to a technology which protects sensitive information from unauthorized access. It is sometimes referred to as E-DRM, Enterprise Digital Rights Management. Sensitive data and information such as Patient records, personal tax or financial information in .PDF, XLS, .DOC, .TXT etc., needs security.

It would be smart business for healthcare, legal, and any organization to incorporate DLP in the form of IRM now, before a breach occurs and data is lost.

The marketing stuff above is being pumped out by a “security expert” (names eliminated to protect the guilty) as an add-on alternative, or “enforcement option.” (Where did that come from?)

This same “expert” is promoting a particular product using Forrester’s 2010 predictions (which you can purchase for $499.00)

DLP, IRM, ERM – still have the same issues as the other products that engage encryption:

Who keeps the keys? How many places are they stored? Is access to them logged?

We’ll be so busy deciphering marketing materials, we won’t even notice the data is gone.

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