June 27, 2014 4:48 PM
Profile: Fran Sales
Big Data, C-level, CIO, Cloud Computing, Cloud ERP, Customers, Data Analytics, Data brokering, Data privacy, Data Science, Data scientist, Disaster Recovery, Enterprise Resource Planning, Governance, Internet of Things, IT governanace, Marketing, Mobility, SaaS, Transparency
The dawn of the chief marketing technologist; cloud ERP to the rescue
Profile: Fran Sales
Marketing and brand awareness today sure aren't what they looked like in the age of Mad Men, associate editor Emily McLaughlin writes in this week's Searchlight. Marketing to today's digital consumers requires the bridging of marketing and IT, resulting in the 
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