Channel Marker

Jun 18 2008   9:18PM GMT

YouTube is a great tool for spreading the word

Heather Clancy Heather Clancy Profile: Heather Clancy

This one is for those of you, dear readers, who remember Mike Homer, who contributed some great marketing ideas to both browser pioneer Netscape and personal computer pioneer Apple Computer. Those outside Silicon Valley may not be aware that Homer was diagnosed last year with Creutzfeldt-Jakob Disease, which is a degenerative brain disease.

I really liked talking to him when I was covering Netscape and, amazingly, Go Corp., an ill-fated long-ago pen computing start-up. So even though this information isn’t strictly channel-related, some moral imperative compels me to blog about the new YouTube site that was launched this week in honor of Homer’s plight.

Plus, there is a bit of a point. Some of you have asked me, recently, about how you could use Web 2.0 ideas to promote your business. Well, actually, this YouTube site is a pretty good example, even though it lies outside the high-tech industry. Compare this approach to that of a traditional Web site. Which do you think is more effective? And, I’ll beat it’s a whole lot easier to update than your average home page. Plus, look at how effective these people were in getting me to write about this. They took time to know what I care about.

Heather Clancy is a high-tech business journalist and strategic channel communications consultant with SWOT Management Group. She can be reached at

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