Channel Marker

Mar 17 2011   5:10PM GMT

Solution provider proves that sometimes, it’s OK to be red-faced

Heather Clancy Heather Clancy Profile: Heather Clancy

Yesterday, while I was poking around on Facebook researching potential stories ideas from my newsfeed, a rather random item popped up from managed service provide Evolve Technologies: Actually, it was a random photo that popped up on the Fairfax, Va.-based company’s Facebook page, one of the company’s CEO, David Sobel, wearing one of those red noses that you’d normally see some clown wearing at the circus.

Yep, that’s David all right, looking awful silly but also real approachable. And if you visit the Evolve Facebook page, you’ll be introduced to many other Evolve employees who have gotten into the spirit of Red Nose Day, which is this Friday, March 18, 2011. (Perfect timing for red noses, don’t you think, given that St. Patrick’s Day is the day before?)

The idea of this day is to basically do something silly or fun in the name of fund-raising for charity. Sobel picked up the idea during his travels in the United Kingdom, where he facilitates one of the Heartland Technology Peer Groups.

In Evolve’s case, the company isn’t raising money this year. But it will make a donation to Martha’s Table, which is an organization based in Washington, D.C., that is focused on addressing poverty through after-school and food service programs. It is encouraging its Facebook and Web site visitors to join in this contribution.

This is the sort of thing that endears smaller technology solutions providers to their local communities. It shows a connection with the place it does business, plus it shows the human side — which we all know is a big factor in long-term relationship. What creative things has your company done lately to become more closely involved with its community?

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