Surely you’ve heard that cheesy song ad nauseam this fall on Toyota commercials for a 0% financing offer. Well, Microsoft is now getting in on the act (the 0% financing offer, not the annoying song).
Taking a break from writing a couple of presentations for next week’s distributor Synnex’s Varnex community event to write about an interesting announcement I saw yesterday from Tata Consultancy Services and WorkLight, which bills itself as a Web 2.0 for business specialist.
In my last entry we discussed becoming the emerging technology experts in your field, the guys that can fully vet and recommend the right technology to clients. While you can never guarantee success with the companies that make these products, your clients are going to want some assurance that they’re not making a big mistake in buying an emerging technology, and this is especially important in today’s down economy. There are several factors to look for in a new company when determining whether it’s on the right track.
On Sunday, Sept. 7, Patriots quarterback and reigning NFL MVP Tom Brady suffered a season-ending knee injury — dashing the dreams of fans across New England, giving championship hopes to other AFC teams and … inspiring a new EMC marketing campaign?
Yup, it’s true.
EMC today released the Iomaga eGo Patriots edition, a 250GB portable hard drive that’s branded with the Patriots logo and carries the tag line, “You never know when you’re going to need your backup.”
Oh, I get it, like how the Patriots have needed their backup quarterback this year. Good one, EMC. The other football puns in the press release are equally cringe-inducing, like “score a touchdown with backup you can trust” and “an all-pro guard that protects your data on every play.”
Topless meetings? Before you get your knickers in a twist, be advised this G-rated concept–barring laptops, BlackBerries etc. from business meetings –is starting to take off. So to speak.
Even tech heavyweights such as Google, Apple and Yahoo are going topless in an effort to cut down on distractions. The problem? Meeting attendees in this increasingly wireless-connected world, spend group time texting or shopping when they should be paying attention. (Gulp…guilty.)
Nortel is in bigger trouble than some even suspected. Monday the company reported a $3.41 billion loss in the third quarter and announced it would slash 1,300 jobs.
Most stunning about the announcement was that the first four employees to go were senior executives. Their departure is part of a plan to restructure the company into business units without a heavy corporate structure at the top, executives said.
It’s no wonder investors are betting on a sale of the company. Continued »
John Wookey, the former Oracle exec credited with integrating a diverse patchwork of acquired applications into something almost rational (at least on paper), is back in the business. At SAP!!!
As discussed in an earlier blog post, the next few years are going to be all about making sure your customers know that spending dollars with you is a wiser investment than spending dollars with another reseller or, more likely, with a manufacturer. I’ve also discussed how to eliminate evaluations and thereby improve your ROI; in this entry let’s discuss becoming an emerging technologies expert.
Why is this an important service to your clients? Won’t they want to make safe bets throughout the next few years? Yes, they will want to, but they might not be able to.
The big trend in the security market these days is the “integrated security suite” — a packaged software offering that promises to “reduce complexity, make for easier deployments and give customers comprehensive, end-to-end protection,” or some marketing mumbo-jumbo like that.
But a new Forrester Research report says, by and large, these integrated suites are neither integrated nor sweet. And that’s good news for security solutions providers.
I attended a partner conference last week hosted by distributor Westcon, where I was honored to facilitate their opening industry panel. I’m not allowed to report on who exactly said what, but I can tell you that one sleeper topic (actually, not-so-sleeper but not-so-talked-about) among the five VARs on stage was leasing and financing. This theme also popped up a few weeks back during the Ingram Micro VentureTech Network Invitational, and it was also the recent focus of a videocast that I recorded for another client.