Cisco’s Marketing Velocity event, held last week in conjunction with Cisco Partner Summit in San Diego, racked up its ninth year of effort to help channel partners on their marketing journey — no small nut to crack. One attractive session for attendees, Grow Your Business without Spending a Dime, was presented by Joseph Jaffe, a popular marketing consultant and author.
The presenter’s message: Too many people are interested in chasing the next big shiny thing — the next marketing fad — and, he contended, there isn’t one. The next best thing is now.
“How about we recognize that we all suck at email, customer service, search and our websites. Why aren’t we all taking care of the basics?” he asked. Continued »
SAN DIEGO — Cisco isn’t viewed as a software and recurring revenue kind of company but that’s the business model shift currently in motion and the one that company executives underscored as they addressed digitization, new technology initiatives and partner opportunities here at Cisco Partner Summit 2016.
A strong example of that is the new Cisco Digital Network Architecture (DNA) unveiled today. Cisco DNA is an open, extensible, software-driven architecture that will be sold through the Cisco ONE software model. Cisco also introduced Capital Easy Pay specifically for Cisco DNA. Continued »
IBM executives at the vendor’s PartnerWorld Leadership Conference (PWLC) 2016, winding down today in Orlando, Fla., sent the 1,500 IBM business partners in attendance a clear message about the company’s strategic direction: It’s all about cognitive business solutions, i.e. Watson + analytics to solve business problems.
As IBM chairwoman, president and CEO Ginni Rometty said in her keynote speech, “Digital is the foundation to drive business but it’s not the final destination.” Why? Because when every company is a digital company no one wins, no one stands out as offering a unique business proposition. Continued »
A newly published report from Clutch, a business-to-business market researcher, shows that the perceived benefits of cloud computing have changed dramatically over the past decade.
The report polled 300 IT professionals who use a full-service cloud computing platform and found increased efficiency and security (!) as the top two benefits. Cost was well down the benefits-of-cloud list, in eighth place. The Clutch results represent a nearly complete inversion of the early thinking on clouds, when cost savings were considered the key driver for adoption and security was a barrier, not a bonus. Continued »
According to the vendor, Cassidy is a 15-year Xerox veteran with channel experience. In particular he led Xerox’s Global Managed Print Services Business where he was the author and implementer of Xerox Partner Print Services. In his new role he’ll be responsible for overseeing growth of the U.S. Channels Group as he works with a variety of Xerox partner types, such as providers of managed services, break/fix services, configuration and implementation services or application and solution development services.
Cloud computing has more than arrived in the small and medium-sized business space: The technology has reached a mature state, according to IDC research.
The market research company said 70% of small businesses and 90% of the midmarket now engage with the cloud. Christopher Chute, vice president with IDC’s Customer Insights and Analysis Group, said the average number of cloud apps in use among small businesses is four, while midmarket companies employ eight on average.
“Once we reached majority-adoption status, and see more than an average app rate of one or two, we consider this a milestone where the market has reached critical mass,” Chute said.
I started covering the IT industry in January 1986. Quite a few things have changed since the 33 MHz i386 chip was a major development, but a number of today’s technology approaches and lines of business have a familiar ring.
Consider the following:
Thirty years ago, VAX clustering — courtesy of Digital Equipment Corp., or DEC — established the notion of linking many machines together to get work done in parallel as a mainstream computing concept. Today, clusters of machines running Linux (a Unix clone) are prevalent in high performance computing, Hadoop deployments and other applications. There’s a certain irony there, since DEC’s chairman, Ken Olsen, was perhaps not the biggest Unix advocate. That said, DEC did release its own take on Unix, Ultrix, in the mid-1980s.
Dell Software has joined the Ingram Micro Federal Advantage Program and will now sell its products through Promark Technology’s General Services Administration (GSA) schedule. Promark Technology is a U.S. distributor owned by Ingram Micro that provides access to a number of federal and state contract vehicles such as the GSA.
Numerous media reports described flight delays and lines at flight check-in areas. By mid-afternoon, JetBlue reported that online check-in and booking services had been restored. The outage occurred shortly before noon Eastern Standard Time. Continued »
Avnet Government Solutions’ recent deal with Catalogic Software underscores the role distributors play in providing an onramp to public sector opportunities.
Specifically, Avnet Government Solutions has added Catalogic to its General Services Administration (GSA) schedule contract. Independent software vendors and hardware manufacturers often enter the government market through specialized distributors that hold the key contracts. And contracts don’t get much bigger than those the GSA maintains. The GSA manages numerous schedules, through which government agencies may order a range of equipment via multiple contracts. Items available on GSA schedules range from dental equipment to light trucks, but the schedule technology companies typically care most about is GSA IT Schedule 70, which encompasses all manner of IT gear. Federal, state and local agencies did more than $14 billion in business on Schedule 70 during the federal government’s 2014 fiscal year.