Finished wrapping up interviews for my next SearchITChannel Tech Watch story, looking at the convergence of network video applications and unified communications solutions that combine IP telephony, email, instant messaging and other voice applications.
In the process, I came across some new figures from International Data Corp. that suggest enterprise videoconferencing solutions will grow to about $3.2 billion in 2012, which is an 18.7 percent growth rate over 2011. Last year, the market reached about $2.7 billion in revenue, IDC reported, which was a growth rate of 20.6 percent.
In a statement accompanying some of the IDC stats, Rich Costello, senior research analyst for enterprise communications infrastructure at IDC, said his team expects “increasing integrations of video and telepresence with unified communications and collaboration applications, and other related video network equipment.”
It appears that people are getting sick of communications application islands and are looking for VARs to integrate video applications, including videoconferencing, with existing unified communications platforms.
Anecdotally speaking, the technology solution providers I have interviewed for my upcoming story said that videoconferencing applications are moving beyond nice-to-have technology that can bring some benefits when it comes to corporate travel budgets.
Smart small businesses are using emerging videoconferencing options that don’t require room-based or immersive deployments to create face-to-face experiences with customers and customer prospects. Why limit your selling activities to a canned video on your Web site? This is an example of a tool that could provide a revenue stream for VARs and systems integrators, AND also become something that aids their own selling activities.
Watch for my coverage of the convergence of video and UC later in March on SearchITChannel.com. The site editor Leah Rosin, riffs on managed video conferencing in a related post.
Just in case there was any doubt that consumer tablet computers are a force to be reckoned with in the business world, Forrester Research significantly increased its shipment projects for the next several years.
In its “U.S. Consumer Tablet Forecast Update, 2011 to 2016,” Forrester analyst Sarah Rotman Epps suggests that the aggressive market expansions by Amazon and Barnes and Noble is one of the big things that inspired the firm to update its forecast for the period considered. By 2015, Forrester predicts that 105.1 million U.S. consumers will own a tablet. Its original prediction was for 82.1 million by that timeframe. Annual sales should reach 60.3 million units by 2016, Forrester predicts. That compares with 10.8 million sold in all of 2010.
This forecast dovetails with another research report that I read earlier this week, suggesting that the Apple iPad is the most coveted technology purchase on the minds of small and midsize businesses.
What does all this mean for technology solution providers? The extent to which your organization can support the security, patch management and application support concerns that are bound to arise because of the tablet invasion will be really important. Just because you probably won’t sell these devices doesn’t mean you won’t be required to support them — and you’ll probably be supporting devices that weren’t necessarily requisitioned by your customer’s IT department. This is another example of how the bring-your-own-device movement will rewrite the rules for IT solution providers.
I never really think about the ratio of men to women in the technology industry until I travel to conferences, where I find myself in the minority. The more technical the event, the fewer the women attendees, historically speaking.
The Anita Borg Institute for Women and Technology has just published a series of best practices that technology solution providers might want to consider if they are trying to expand their hiring and recruiting practices to pull in more possible, qualified candidates — both female and male.
These ideas are included in a new report, “Solutions to Recruit Technical Women,” and here is a thumbnail of the strategies:
- Make managers accountable for specific hiring goals, ones that might more accurately reflect the makeup of your customer accounts
- Ensure that your company’s culture supports the inclusion of women or other candidates you are trying to attract
- Evaluate your job descriptions, especially to make sure they don’t reinforce gender stereotypes
- Include women in the recruiting and hiring process
- Make sure that a viable female candidate is considered for every open technical position
- Institute a “blind” resume screening process, so that candidates are considered solely on their credentials and experience
- Measure your company’s progress, if you’re trying to change the makeup of your staff
Of course, it is difficult for me to write a blog like this because I AM a woman, so automatically I have a bias to be favorable to ideas like this.
I will state that I have never ever been one interested in quotas or diversity requirements; I feel that even just increasing the awareness of these things can go a long way toward starting to change things. Most of the time, the fact that a company has few women on the team isn’t a strategy that was adopted intentionally. But if your company has any desire to change this sort of thing, it will need to be proactive in order to change hiring habits of the past.
After a roughly eight-month pilot, distributor Tech Data is rolling out its TDMobility service line to VARs and resellers. The goal is to help technology solution providers work more closely with small and midsize businesses (SMBs) to manage their mobile gadgets and wireless services, according to Tech Data executives.
“It really insulates the VAR from the complexity of buying, selling and servicing mobility solutions,” said Joseph Quaglia, president of TDMobility. The division is operated by ActivateIT, which is a joint venture between Tech Data and Brightstar Corp.
There are two services initially being offered under the TDMobility umbrella. CellManage is a service that lets VARs manage multiple cellular lines through a single portal providing access to billing, deployment, asset tracking and other procurement information. The other service, called TDActivate, enables VARs to participate in provisioning hardware.
The services are available in the United States. Charles Kriete, executive vice president of TDMobility, said the services currently support three major wireless carriers: AT&T, Sprint and T-Mobile. (Not Verizon.) The distributor also provides solution providers with the ability to manage BlackBerry services (which is considered a separate offering). The length of the wireless contracts, as well as the commission that is paid to the solution provider for recommending or selling a given service or piece of hardware will depend on the sorts of solutions that it is representing, Kriete said.
Don’t make the mistake of limit the definition of mobility to mobile phones or smartphones. TDMobility will cover the gamut of technologies that make up mobile solutions, including rugged or specialty handheld devices, notebooks with broadband connectivity, and telemetry applications.
Solution providers will need to submit an application before they can represent TDMobility services, Tech Data executives said. For the time being, at least, they will need to apply separately to work with each carrier.
General Electric and Microsoft have disclosed some details around a new 50-50 venture, called Caradigm, that the two companies are creating to target the healthcare IT segment. (Try saying the name of the company out loud, and you’ll get it.)
The company, which will get its formal launch during the first half of 2012 provided it surmounts some government regulatory hurdles, are specifically focused on addressing the need for health care organizations to develop more efficient ways to collaborate through technology. Both Microsoft and GE will contribute technologies to the venture, including:
- Microsoft Amalga, described as a “health intelligence” platform
- Microsoft Vergence, which addresses single sign-on and “context management” challenges
- Microsoft expreSSO, enterprise single sign-on software
- GE Healthcare eHealth, which is positioned as a health information exchange
- GEO Healthcare Qualibria, a platform for sharing clinical knowledge
Both companies also are contributing executives and board members. For example, Neal Singh, currently the general manager of MIcrosoft Dynamics AX Global Financial Management, will be moving over to Caradigm as the chief technology officer and senior vice president. The chief executive officer for Caradigm will be Michael Simpson, who currently runs the GE knowledge sharing and connectivity business unit over at GE Healthcare.
As awareness about software and content piracy increases along with the need for proper licensing management, distributor Tech Data has created a site that creates a way for technology solution providers to streamline software licensing management and to offer cloud-delivered applications and services to small and midsize businesses (SMBs).
The StreamOne Solutions Store represents dozens of different software applications and cloud service offerings. Technology solution providers can use the store’s StreamOne Software License Selector to figure out which licensing policies make most sense for their individual customer, provision the software or service, and then offer a simple invoice. The latter is especially important if a business is selecting more than one application or cloud service, because it helps simplify license management.
Said Gertrud Pillay, vice president of category marketing and licensing operations at PCMall:
“The Tech Data StreamOne platform is unlike anything currently offered within the channel. With the intuitive interface, we’re able to quickly and easily bring greater value and efficiency to our customers by identifying which software solutions and cloud services will help our customers reach their goals.”
From the solution provider’s standpoint, Tech Data’s store not only helps simplify software management tasks, it provides a single location for helping their customers consider different applications or subscription options that they might not previously have considered.
StreamOne also obviously provides a way for independent software vendors or developers to get their applications in front of potential sales and business partners.
Citrix Systems just announced its 2012 partner training calendar, including a six-week virtual desktop training course, Citrix Academy. The course is offered in Ft. Lauderdale, Fla., and Santa Clara, Calif., and promises to guide students through basic design and troubleshooting of Citrix products such as XenServer, XenDesktop, XenApp and NetScaler. It also covers complex integrations, optimization and scalability using the same tools and methods the company uses to train its internal staff. Course graduates receive the Citrix Certified Integration Architect (CCIA), the company’s highest certification available.
As a VAR, you may be weighing whether or not this is a good time to take six weeks off of work and go to this intensive training. To help you decide, here some numbers that might help. According to the Virtualization Decisions 2011 Purchasing Intentions survey conducted by SearchServerVirtualization.com at TechTarget Inc., interest in desktop virtualization is growing, with 36% of respondents evaluating the technology, up from 27% in 2010. But actual deployments are lagging, with only 19% of respondents reporting that they had implemented desktop virtualization in 2010 or before, and only 14% planned to deploy the technology in 2011.
Further, only 3.64% of those surveyed said XenServer is their primary server virtualization platform, and 15.43% said XenDesktop is their primary desktop virtualization platform, behind VMware View (26.05%) and VMware ThinApp (16.4%).
These numbers may not reveal the true use of Citrix products for desktop virtualization as some discussions about using the XenClient hypervisor rather than XenDesktop for desktop virtualization have been happening, with security and flexibility cited as the leading reasons. For more information on using the bare metal hypervisor, BrianMadden.com covered XenClient features and functionality recently in an interview with Citrix’s Peter Blum.
Other desktop virtualization options include Citrix VDI-in-a-Box, which may actually be the best fit for small and medium-sized business customers.
Of all the courses offered, evaluating which training session to attend is a business decision I’m sure you don’t take lightly. But let me know. If you’re a Citrix partner, are you considering attending the Citrix Academy? What are the business factors that are driving that consideration? Is desktop virtualization something you are currently offering your customers? Why or why not? Leave your comments below or share your thoughts with me at email@example.com.
Even if you refrain from labeling it as a “green” business habit, the fact is that more businesses are getting wise to the fact that a) they need to be more disciplined about how to dispose of old hardware and technology and b) there may be some residual value in same.
That’s the mindset that technology distribution giant Ingram Micro is trying to tap with its new IT Asset Disposition (ITAD) Services, which it developed together with U.S. Micro.
The services support technology solution providers that are, in turn, trying to help their customers get rid of hard drives, memory cards, printers, copiers and other electronic devices that might have a “digital history.” There are two primary considerations: making sure that any personal or private data is removed thoroughly from these devices and gadgets, and making sure that when they are recycled, refurbished or disassembled, that process is managed with the environment in mind.
The main focus of the services, at least initially, is solution providers that have clients in either the public sector or healthcare, where compliance laws are particularly onerous. The aim is twofold: wipe the information off this technology and provide a certificate saying so, and making sure items go to properly vetted recycling and disposal partners.
In the press release for the new services, Michael Humke, senior director of public sector and healthcare markets for Ingram Micro, said:
“The fallout from data breaches, identity theft and the improper disposal of IT equipment and data is not only costly, but in many cases can be disastrous and undetermined.”
I was lured into a briefing with some of Dell’s channel marketing team this week. While there really wasn’t any immediate news, I came away from the call with the general sense that the company plans to put way more resources into creating marketing materials for the channel to use this year. It really does need to do so, because this is one area where Hewlett-Packard has the process down cold.
On the call, two of Dell’s channel marketing managers held up the company’s October 2011 campaign, “Enabling the Evolving Mobile Workforce,” as an example of the sorts of demand-generation materials its partners will be able to leverage. They include customizable PowerPoint presentations, co-brandable marketing messaging materials such as print advertisements, e-mail campaign messages and Web banner ads, and some one-page leave-behinds (which can again be cobranded). You can download the assets from the company’s Campaign Builder site (but I can’t give you the link because I am not a partner and therefore am blocked).
“Our big goal is to make it easier for them to do business with the marketing team,” said Nikkia Despertt, channel marketing manager for enduser computing with Dell.
In the next phase, Dell plans to make more digital assets available. An example is the Mobile Workforce Digital Module, which will include code that can be directly embedded into a partner Web site. The company also is planning to introduce marketing videos, Despertt said.
The Dell marketing team wouldn’t disclose how much more it plans to spend on marketing enablement in 2012 than in the past.
Caution seems to be the prevailing attitude of two major technology research firms, Gartner and Forrester Research, which both have released their requisite 2012 crystal-balling IT spending forecasts for the next 12 months.
The Gartner forecast is the more conservative of the two, calling for worldwide IT spending to reach $3.8 trillion in 2012, which would be a 3.7 percent increase over 2011. That was a downward revision from its previous prediction for 4.6 percent growth. The major reasons that Gartner has put a damper on its expectations: the financial crisis in Europe and the lingering impact of floods on Thailand on hard-drive manufacturing. (Although that has to be helping the solid state drive situation.)
The two brightest spots in Gartner’s forecast are enterprise software, which should post a 6.4 percent growth rate this year, and telecommunications equipment, which is forecast to grow at 6.9 percent over the next 12 months.
Forrester Research is slightly more optimistic in its forecast, calling for growth (in U.S. dollars) of 5.4 percent to $2.122 trillion. Forrester doesn’t account for corporate telecommunications services in its spending calculations, so that is one of the reasons for the disparity in the overall outlook.
Like Gartner, Forrester points to software as the single biggest IT purchase category in its “Global Tech Market Outlook for 2012 and 2013”, and it expects the revenue for that category to be around $529 billion (about 25 percent of the overall total). The U.S. outlook is relatively bright, with growth of between 6 percent and 7 percent anticipated.
IT consulting and systems integration is the third biggest category of spending anticipated by Forrester (after software and computer equipment). Services spending should reach about $427 billion for the year, according to the report. But if you are a technology solution provider that still favors systems integration in your services mix, you could miss out on some of that growth. That’s because Forrester says the IT consulting and training services segment grew at a rate of about 12 percent in 2011, compared with 11 percent for integration services and 10 percent for IT outsourcing.
“That trend will accelerate in 2012 and 2013, when IT consulting services will grow two to three percentage points faster than systems integration services and even faster compared with IT outsourcing.”
Forrester believes there are two big reasons for that shift:
- Adoption of software as a service, which requires companies to consider their business processes
- The rise of so-called “smart computing” applications that correlate with the growing interest in data analytics and predictive forecasting solutions.
What else is in store for 2012. You should read SearchITChannel’s two forward-looking trend pieces for the next 12 months: “Four trends that will shape IT services in 2012” and “Four technologies that will shape 2012 solutions.”