Partnerships between cloud vendors and channel partners, ideally, aim to satisfy both parties: national vendors stand to gain marketing muscle, customization services and a local contact for customers, while partners can potentially seize new avenues for boosting cloud sales.
In a recent example of such a channel alliance, Google last week said it is making a reselling option available for partners of its Google Cloud Platform. The platform, a set of cloud-based services, lets partners build offerings ranging from websites to big data deployments.
Technology adept and sales inept is probably a somewhat harsh analysis of the typical channel partner.
But managed service providers, value-added resellers and systems integrators do tend to be brimming with IT know-how and a bit lacking when it comes to soft skills such as sales, marketing and customer service. Channel consultancies, trade associations, product vendors and at least one “compassionate geek” offer assistance for partners looking to improve those aspects of a channel business. Continued »
In a recent conversation with SearchITChannel, Michael Maddox, president of ASK, discussed issues that managed service providers (MSPs) can face in regards to client agreements. One area he addressed was client profitability, which he said some MSPs lack a clear picture of.
“The No. 1 mistake I see MSPs making is not understanding or having enough tools or metrics to truly understand their revenue and costs from a managed services client,” Maddox said. These MSPs will only evaluate their monthly, quarterly or yearly revenue numbers, with some companies going a step further and looking at their direct costs, such as what they owe Continuum or Kaseya, he said.
Channel partners are in demand by business customers as they formulate and implement their digital business and cloud strategies. That’s because partners offer expertise above and beyond what many businesses have in house and also because these organizations need comprehensive advice and trusted advisors to help them along their IT journey.
Just three months since long-time Microsoft channel executive Jenni Flinders left her job, the Redmond, Wash. vendor this month appointed Stephen Boyle, vice president for Microsoft U.S. Partner Strategy & Programs – or U.S. Channel Chief.
Unlike Flinders who had a dozen years tenure with Microsoft – the majority of that time with the vendor’s partner organization — Boyle is a relative newcomer to the company, having joined in March 2014 as vice president of enterprise partners. He was previously employed at Oracle (since June 1997) in various sales and channel positions. Prior to that he worked at Sun Microsystems and Data General.
Last month when I spoke to Darren Bibby, program vice president, channels and alliances research at IDC, about partner collaboration as the path to new and broader channel business opportunities, he said that he considers partner collaboration as the eighth transformation area that IT solution providers must deal with to transform their business. Why the eight and, what are the other seven?
In a presentation that Bibby put together this year, Business Transformations in the Third Platform, he highlighted seven vital areas partners must tackle to transform their business: technology, time horizon, customer, sales motion, marketing, activities and competition – partner collaboration, which wasn’t on that list at the time he put together his report, would make it eight.
As covered in the article – “New Types of Partners Spark Channel Alliance opportunities” – SearchITChannel delved into what partner collaboration looks like, why partner companies need to make it a business imperative and how some channel partners make it work.
Partnering is rising to the top at Microsoft, especially as unique intellectual property, differentiation and specialization increasingly set apart channel partner firms. At the same time, customers want complete solutions, so increasing partner-to-partner connections is critical, according to Gavriella Schuster, general manager for worldwide partner programs at the company.
At last week’s Worldwide Partner Conference 2015 in Orlando, Schuster said that helping partners find each other and find partners with complementary skills is important to the company: “So what I’m looking at is, how do I help partners do that?”
Lots of vendors issued press releases at Microsoft’s WPC 2015 this week; here are a few more for SearchITChannel readers:
The new consulting services include: HP Database Migration Assessment Services for Microsoft SQL Server; HP Database Migration Service for SQL Server; HP Consulting and Integration Services for Microsoft Azure; and the HP Readiness Workshop for Office 365.
With the upcoming general availability of Windows 10 in a couple of weeks, HP announced a new channel opportunity for partners that includes a blueprint to drive Windows 10 migrations. What’s included: partner education and training as well as competency rebranding; marketing development support plus marketing funds to support Windows 10 migration efforts with customers; co-branded marketing assets; and, partner incentives including new business opportunity boosters, according to the vendor.
HP boasted that its Windows XP migration program was a $21 billion dollar opportunity for partners and the company helped partners more than double their growth rates year over year though training and certification programs.
Born-in-the-cloud companies are a new breed of channel partner gaining stature, and customers, as consultancy and implementation leaders in the burgeoning era of cloud computing.
Bluewolf exemplifies a born-in-the-cloud company. The global business consulting firm was named a worldwide leader in the Salesforce implementation ecosystem by IDC this year as well as last year. So it’s no surprise that the marketing-savvy company — and Salesforce marketing cloud consultancy and Oracle Marketing Cloud specialist — understands the importance of corporate branding, digital marketing and social responsibility. Continued »