Channel Marker

January 9, 2015  5:35 PM

Citrix Summit 2015 preview: Marketing tools, sneak peek at Citrix Solution Advisor

Lynn Haber Lynn Haber Profile: Lynn Haber
Channel partners, Citrix, IT Marketing

With Citrix Summit 2015 just days away, the vendor launched the latest Citrix MarketingIQ platform for partners and offered partners a sneak peak at its new Citrix Solution Advisor partner program.

This year’s Summit is the second annual event where Citrix underscores its strategy to bring together its internal sales teams and channel partners from across the globe to kick off the New Year and focus on joint success. Citrix Summit 2014 consummated the new strategy.

According to the vendor, the new enhanced MarketingIQ platform is a complete overhaul of the Citrix Marketing Concierge program that the vendor has offered for the past four years. Continued »

December 22, 2014  4:13 PM

Cisco launches service provider technology specializations

Lynn Haber Lynn Haber Profile: Lynn Haber
Certification and specializations, Cisco, Internet of Things

Keeping its word to expand its Internet of Things (IoT) specializations, Cisco today announced a suite of service provider technology specializations for partners interested in expanding into new business opportunities.

The new service provider specializations are designed to position Cisco partners to monetize on the growing IoT market, projected to be worth $19 trillion in 10 years, according to Steve Benvenuto, senior director of business development for Cisco’s worldwide partner organization, at the launch of the vendor’s first IoT specializations in November.

Continued »

December 16, 2014  11:50 PM

PartnerPath maps out key partner channel trends

Lynn Haber Lynn Haber Profile: Lynn Haber
Channel, IDC, IT trends, Market trends

A recent one-hour PartnerPath webinar, titled “3 Vital Channel Trends Affecting You in 2015,” pinned down trends in three key areas: cloud, enablement and partner types. The webinar was aimed at a vendor channel audience.

Five years into cloud computing and there’s no let-up in momentum, agreed Darren Bibby, program vice president for channels and alliances at IDC, and Diane Krakora, CEO at PartnerPath.

While the day when talking about cloud simply as software isn’t here yet, the projections for public cloud (SaaS, PaaS and IaaS) and the greater cloud market (public, private and the enabling IT and services) are strong.

According to IDC, cloud adoption is up, and public cloud services and sales are expected to reach $70 billion in 2015 and $127 billion by 2018. Similarly, the greater cloud market will hit $118 billion in 2015 and reach $200 billion by 2018. These figures represent 5x the growth rate of IT spending overall.

These dollars represent across-the-board opportunities for partners. Continued »

December 12, 2014  10:01 PM

The IoT is coming into focus for the channel

Lynn Haber Lynn Haber Profile: Lynn Haber
Channel, Channel partners, Cisco, Internet of Things

If there was a hot-button topic for IT channel partners in 2014, it was the Internet of Things (IoT). Who wasn’t talking about it?

As we previously quoted Pew Research, the IoT is a catchall phrase for numerous devices, appliances, vehicles, wearable material and sensor-laden parts of the environment that are interconnected and feeding data back and forth.

The IoT is poised to transform the data center as we know it, according to Gartner. It’s primed to drive new business opportunities for vendors and partners alike.

And, in a November blog post for partners, Steve Benvenuto, senior director for business development with Cisco’s worldwide partner organization, wrote that the company launched three specialization programs — Connected Safety and Security, Industry Expert, and Manufacturing — designed to offer collaborators IoT-specific tools and training.

Benvenuto projected the market for Internet-connected devices to be worth $19 trillion in 10 years. The Cisco executive also noted that the company will introduce additional IoT specializations sometime in the first half of 2015 to support new products and solutions.

Perhaps one of the leading indicators of just how important IoT is, is the jockeying for prominence by vendors and others around the creation of standards around how newly created IoT devices will talk to each other and share data.

Continued »

December 5, 2014  2:34 AM

Dell’s Cheryl Cook highlights 15% year-over-year partner ranks growth

Lynn Haber Lynn Haber Profile: Lynn Haber
Channel partners, Dell

As a private company, Dell is no longer required to make public the company’s fiscal results. However, Dell channel chief Cheryl Cook shared some partner status info as of the end of the fiscal third quarter, which ended Oct. 31, and according to the top partner executive, things are moving in the right direction for the vendor and its partners.

Current global partner count is at 224,000, including systems integrators, representing more than 40% of total company revenue. That figure is up from prior years, where partner revenue accounted for closer to one-third of overall revenue. Dell has 4,300 certified partners, which represents a 15% year-over-year increase.

According to Cook, certified partners are those who commit to making investments in training, certifications and competencies.

At the same time, registered partners — those who contract with Dell and are authorized to do business but may not have training and competency status — was also up by 7% year over year.

Continued »

November 18, 2014  10:47 PM

HP augments Simply StoreIT to support MSA storage enhancements

Lynn Haber Lynn Haber Profile: Lynn Haber
Hewlett-Packard, HP, HP storage

HP Simply StoreIT resellers can expect to see additional resources in the program to reflect enhancements made to the vendor’s MSA storage system that were announced today.

The company added data tiering, thin provisioning and other storage capabilities to the entry-level HP MSA storage system, aimed at improving efficiency and productivity for small and medium-sized businesses (SMBs).

HP launched the Simply StoreIT program, a program aimed at helping SMBs choose among storage products, 18 months ago. The program also includes tools, resources and incentives to help HP reseller partners improve sales opportunities with SMB customers. Today’s enhancements to the program include new tools that target the enhanced MSA, such as quote and configuration templates, co-branded lead generation materials, training resources designed to help partners improve sales and time to revenue, and a new Quick Start guide, according to the vendor. Continued »

November 6, 2014  2:30 PM

Cisco adds vertical IoT specializations

Sue Troy Sue Troy Profile: Sue Troy
Certifications, Cisco, Internet of Things

Hoping to propel partners to drive revenue related to the Internet of Things, Cisco’s Steve Benvenuto, senior director of channel partner programs, announced this week in a blog post that the company is adding three vertically focused, IoT-specific specializations. The specializations teach partners about core routing and switching technologies as well as how Cisco approaches the IoT market, which Gartner projects to deliver $1.9 trillion in global value-add by 2020.

The Connected Safety and Security specialization is aimed at the physical security business, for partners that design, resell, install and manage video surveillance and access control systems, according to Benvenuto. The specialization requires participation by four roles in a partner’s business: account manager, systems engineer, field engineer and Cisco Qualified Specialist.

Continued »

November 4, 2014  9:00 AM

Riverbed expands business opportunities for partners

Lynn Haber Lynn Haber Profile: Lynn Haber
Application performance, Riverbed

Today at Riverbed Force 2014, being held Nov. 3-6 in San Jose, Calif., the vendor announced the Riverbed-Ready Technology Alliance Program, a total redo of its current technology alliance program. With the launch of the new program, Riverbed Technology is looking to grow the number of technology partners it works with and increase the number of integrated solutions the company’s 2,500 partners can offer customers.

According to Joel Noll, director of technology alliances at Riverbed, the company’s goal is to integrate new technologies that extend the functionality of its application performance platform and create a broad ecosystem of solutions for partners to sell. Riverbed’s application performance platform allows customers to analyze, diagnose and resolve application, network and end-user performance issues across a hybrid enterprise. More than 90% of the vendor’s products are sold through its worldwide network of channel partners, according Noll.

Continued »

October 29, 2014  4:21 PM

Microsoft Cloud OS Network: From hosting to managed services

Lynn Haber Lynn Haber Profile: Lynn Haber
Microsoft, Windows Azure

Almost one year ago, Microsoft launched the Microsoft Cloud OS Network with 25 hosting service providers. Today, the number of hosting service providers has quadrupled to more than 100 worldwide with more than 600 local data centers. What that means is expanded opportunity for Microsoft’s cloud service provider ecosystem of more than 26,000 to deliver Azure-enabled cloud to their customers.

Continued »

October 22, 2014  4:04 PM

Cisco’s Klein on partner progress and feedback

Lynn Haber Lynn Haber Profile: Lynn Haber
Cisco, Cisco partners, Internet of Things

In another six months, on April 27-30, the Cisco Partner Summit 2015 will kick off in Montreal. However, what’s important for partners is what happens between one global Summit and the next.

Back in March at Cisco Partner Summit 2014 in Las Vegas, the vendor laid out its next-generation partner program, which has evolved to address the Internet of Everything (IoE). Continued »

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