Channel Marker

Feb 14 2008   11:07AM GMT

Microsoft re-shuffles

badarrow Barbara Darrow Profile: badarrow

Ah, it’s that time of year. Microsoft is re-shuffling the executive deck with Pieter Knook, the Windows Mobile guy; Mike Sievert, the Vista marketer; and Steven Berkowitz of the black hole that is online services¬† taking their leaves.

Andy Lees, a corporate vice president in server and tools was tapped to lead the Mobile push, according to The Wall Street Journal.

Microsoft has its work cut out here. Windows Mobile still fails to impress in the picky cell phone/handheld device world where Apple’s iPhone is the cool kid and RIM’s BlackBerry rules among corporate users. Although, if past is precedent, recent embarrassing RIM outages could help Microsoft make up ground.

Winners appear to include Satya Nadella who continues to ascend the ranks. And Bill Veghte’s already-big world gets even bigger as he takes on Windows Live marketing along with his overall Windows business unit duties.

Traditional Microsoft “classic” and MBS partners watch this and wonder — once again — what Microsoft’s priorities are. Beating Google? Beating Apple? Beating RIM? Beating Cisco? Beating IBM? Beating Oracle?

Given the $44.6 billion Microsoft is offering to buy Yahoo, they worry that Google envy has taken over the company to the detriment of its core businesses. Long timers remember Novell’s then-chairman Ray Noorda’s obsession with Microsoft and the affect it had on his company and wondering if there is a karmic turnaround at work here.

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