Channel Marker

Feb 16 2009   3:41PM GMT

Microsoft partners: Ready to climb the profitability ladder?

Bcournoyer Brendan Cournoyer Profile: Bcournoyer


Viral videos are supposed to be “viral” in the sense that they spread like wildfire from website to website because they’re so popular. Most of Microsoft’s recent attempts have been “viral” only in how sickeningly bad they were.

There was the cheese-tastic “Rockin’ Our Sales” music video by Bruce ServicePack and the Vista Street Band, and how we can forget channel chief Allison Watson’s rap at last year’s Worldwide Partner Conference?

But now Microsoft has finally done it right with “Camp Network,” an over-the-top skewering of all the sales mumbo-jumbo dished out at partner events. Watch as partners literally climb the profitability ladder and “hunt for the wild boar of success”:

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