You might think your customers would have to be living in a cave these days to avoid news of high-profile data breaches and privacy regulations. But do they understand the need for data security as a business issue that impacts their business? According to SearchSecurity.com contributors Craig Norris and Tom Cadle, data privacy laws are commonly ignored by private companies:
There is a huge misconception among information security professionals today that data privacy laws are not applicable to private companies, but are only designed for publicly traded companies, government organizations or financial institutions. This is not the case. Whether your company is public or private, large or small, today’s information privacy regulations may affect you and your organization on many different levels, not just financially and legally.
The article goes on to illustrate the value of private information and the laws that affect the use of this information — all valuable selling points when presenting a data protection strategy to your customer. You’ll also find a series of questions that you can ask to catalog their data collection practices.
As your customers’ trusted adviser, you play a key role in keeping them informed of security threats and how they apply to their business. It can be easy to tune out issues we like to think don’t apply to us. It’s your job to make your customers listen and understand why they should care.