Tech giant IBM and Lawson Software have announced their intention to take their partnership in a new direction. The new aim is selling their business applications to small businesses in “specific industries,” according to CNet’s Martin LaMonica.
The union between IBM and Lawson dates back to early 2005 when Lawson agreed to “optimize and standardize” its business applications on IBM’s software and hardware.
According to Lawson’s Website, this new development targets SMBs in “key vertical markets.” These markets include banking, insurance, fashion and food industries.
This development can be turned to the advantage of VARs looking to work with these industries. Partnering with Big Blue can provide fantastic opportunities to corner those markets with service agreements, hardware updates and more.