Channel Marker

Feb 1 2010   9:46PM GMT

For IT deals, cheap credit ain’t cheap enough

badarrow Barbara Darrow Profile: badarrow

For VARs in this seemingly endless recession, you’d think easy, low-interest credit would be a big deal. But what counts now is free.  

Several VARs have said recently that the availability of low-interest money–when they can get it–isn’t jumpstarting IT deals. Free credit, on the other hand, could grease the skids.

“Zero percent makes the difference. There is low interest money out there for SMBs but they don’t want to pay anyinterest,” said Ryan Halper, president of Cynnex Networks, Seattle said.

That’s why he is very optimistic about Cisco’s new zero percent credit which covers deals ranging between garage shops and 1,000 seats, and from $1,000 to $250,000.  And, the deals can stretch out to three years.

Cisco affiliated VARs can use this as an excuse er–opportunity–to call back customers that have put IT buys on hold, or tabled them, and use it to nudge them in the right direction, something that Halper said is clearly on Cynnex’s agenda.

The Cisco free credit offer kicked off last week and lasts till the end of July, so we’ll have to see if zero is low enough for SMBs.


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