Channel Marker

Jul 6 2015   8:37PM GMT

EMC Business Partner Program: Read all about it

Lynn Haber Lynn Haber Profile: Lynn Haber

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Channel
EMC
Partner programs

At the EMC Global Partner Summit 2015 held in May, channel leaders talked about a tighter relationship with partners, tighter alignment between the vendor’s direct and indirect sales channels, and expanded business opportunities for all partners in the EMC Business Partner Program (BPP).

That program went live in January 2015. Today, the company rolled out the EMC Business Partner Program Guidebook, a 40-plus page resource for everything EMC channel.

The new guide provides existing EMC partners with information on the structure of the BPP, which is the umbrella program for all EMC business partners, partner requirements and benefits. The guide also serves as a comprehensive introduction to partner firms considering EMC as a vendor partner.

A large technology vendor with a sprawling partner program, EMC helps simplify multiple tracks with its BPP Guidebook: Solution Provider (VAR); Direct Market Resellers (DMR); Cloud Service Providers (CSP); Global Alliance (GA); Enterprise Content Division (ECD); RSA SecurWorld (RSA); and, Original Equipment Manufacturers (OEM).

In addition, the guide provides links to EMC’s federated companies: VMware, VCE, Pivotal, and RSA — more commonly known as The Federation.

Each EMC track has its own section that, depending on the track, may include an overview, explanation of benefits, tiers, requirements, solutions, services, marketing programs and tools. Track sections also delve into the financial benefits of partnering with EMC (including rebates, co-op, and market development funds), global financial services, demo programs, cross-border deals, playbooks and special training.

The BPP Guidebook also addresses new partner onboarding and resources such as the Partner Portal, EMC.com and Global Partner Summit.

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