Channel Marker

May 7 2019   9:14PM GMT

Dell Boomi forges ahead under Dell Technologies Partner Program

Spencer Smith Spencer Smith Profile: Spencer Smith

Tags:
Boomi
Channel partners
Cloud integration
Dell
Partner programs

Dell Boomi said it will continue growing its partner program under the new Dell Technologies Partner Program.

The cloud integration platform vendor is one of the many Dell subsidiaries now housed within the Dell Technologies Partner Program, launched last week at the Dell Technologies World 2019 conference. Dell executives said the new program aims to enable channel firms to do business across Dell-owned companies and no plans are in play to shutter any of the subsidiaries’ legacy partner programs. Instead, those programs will continue to operate autonomously while functioning as part of the Dell Technologies Partner Program framework. The Dell Boomi partner program today engages about 300 firms worldwide, including resellers, referral partners, managed service providers, systems integrators, ISVs and OEMs.

“[About] 70% of our business is through our channel. That is high. We depend on working with those partners,” said David Tavolaro, vice president of global business development at Dell Boomi, in an interview.

Dell Technologies Partner Program sparks new relationships

Tavolaro said the Dell Technologies Partner Program has given Dell Boomi an opportunity to sign up new partners. Dell’s president of global channels, OEM and IoT solutions, Joyce Mullen, is helping Dell Boomi identify potential channel alliances.

“We are going to collectively look at the [channel companies] that we think would be good partners for Boomi, and they will just basically be assumed into Boomi’s program [and] have all the same training, benefits and requirements … within the program,” Tavolaro said.

Dell Boomi today is evaluating partners in the Dell Technology Program’s top tiers, Titanium and Titanium Black. The company will eventually expand to other tiers, he noted.

Dell Boomi partner program updates ahead

Looking ahead, he said Dell Boomi’s top challenge is having enough IT professionals certified on the Boomi platform. “Part of our responsibility is to make sure … [there are] enough people that are experts at implementing Boomi,” Tavolaro said.

Dell Boomi provides free online training for developer, architect and administrator certifications. The company last year marked a milestone of having 10,000 professionals certified.

“We want to have 15,000 certified people, and we hear [the need for certified Boomi professionals] in the market all the time,” he said.

As for the Dell Boomi partner program, Tavolaro said the company will introduce better transparency to give partners insight into their standing within the program. Additionally, the program will make it easier to access training, sales and support information. He said a revamped Dell Boomi partner program is slated to launch this year.

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