Channel Marker

Jul 7 2015   9:14PM GMT

Bluewolf and the art of the partnership

Lynn Haber Lynn Haber Profile: Lynn Haber

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Channel
Marketing
Oracle
Salesforce.com

Born-in-the-cloud companies are a new breed of channel partner gaining stature, and customers, as consultancy and implementation leaders in the burgeoning era of cloud computing.

Bluewolf exemplifies a born-in-the-cloud company. The global business consulting firm was named a worldwide leader in the Salesforce implementation ecosystem by IDC this year as well as last year. So it’s no surprise that the marketing-savvy company — and Salesforce marketing cloud consultancy and Oracle Marketing Cloud specialist — understands the importance of corporate branding, digital marketing and social responsibility.

In addition to its Pack Mentorship program that partners with nonprofits to offer life skills and technology training to youth, Bluewolf also supports nonprofits as they navigate the challenges of cloud-based technologies through a Pack Pro Bono program.

Spearheading a different kind of giving and relationship building, Bluewolf is also exploring the relationship between art and technology. On July 9, Bluewolf opens the doors of its 9,300 square-foot space near Madison Square Park in Manhattan to the public for a 2-hour reception that will showcase the work of two Parsons School of Design MFA Fine Arts students and recipients of a Bluewolf scholarship: a $2,500 award plus an $800 materials budget, according to The New School blog post.

The students were asked to create a two-dimensional work, video work or site-specific 3D pieces. Tiriku Shiferaw’s project — Math, X — is a series of abstract paintings that challenge systems of visual language and Ryota Sato’s project — Jungle is Massive — is a series of video works exploring the notion of nature and wilderness.

Bluewolf summarized its thinking on the art partnership in a statement:

“Engagement is at the center of Bluewolf’s business philosophy, and we are proud to partner with The New School and its students to offer an exciting opportunity for fresh inspiration and dialogue across disciplines. We hope that this scholarship will kindle and sustain innovative conversations as we explore the relationship between art and technology.”

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