The Business-Technology Weave

Nov 30 2010   10:16AM GMT

Content, Use and Control

David Scott David Scott Profile: David Scott


In view of the recent WikiLeaks leak (WikiLeaks:  Lessons of Content and Its Management for the Organization), we recognize that content is a protected resource – just as any resource deserves – demands – protection.  Content is a crucial business support and enablement – that’s an understatement.


We spoke yesterday of a scrambled jigsaw puzzle – whereby the pieces reside in various departments, in various physical locations – perhaps all around the world.  We spoke of pulling a master, interwoven, thread – an authority pulls that master thread, and all the pieces come together to form as complete a picture as the moment allows:  a 100% collection of parts with corresponding context and fit to the other parts. 


That is a large part of what content management delivers to business.    It can be the assembly of information regarding something in process, such as status that reflects a true moment of progress.  How many projects go off track not because of lack of resources, planning, or effort – but rather, teams and individuals who suffer a certain silo’ing –  awaiting crucial information regarding installation, the “go-ahead,” of their respective pieces of the puzzle?  When can certain elements be implemented and enabled?  It’s often the most minor efforts, the easy things – holding a couple lines of code in abeyance in the absence of project information and control – that have a ripple effect downstream.  This compounds and cripples efficiency.


Naturally, it can be something totally mundane.  It can be a search for relevant supporting content when mounting a new initiative.  It can just be general research within your assets. 


What’s important to recognize is that you need, deserve, the complete, best, picture of the situation according to all assets, according to the moment.  When we achieve this system of confidence, we gain enormous efficiency and leverage by using, sharing, reusing, re-purposing, and assembling content by optimizing its formerly hidden business value.


But… what about control?  Protection?  Content, as we’ve just observed on a National stage of maximum drama, also represents enormous liability…


NP:  Norah Jones, Sinkin’ Soon  [  I’m busted… it’s online; it’s digital – but it’s good.  I’ll cleanse my palate later with vinyl, rest assured.   :^ )    Maybe it’ll hafta be Kind of Blue – Miles.  Original Columbia.  Yeah. ]


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