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Jul 11 2011   10:50AM GMT

Using Social Media and SEO for Lead Generation

EmNichs Emily Nichols Profile: EmNichs

Is SEO Overrated in B2B Lead Generation?
No one doubts that you must perform effective SEO practices to have a chance of being found in a search. The question is, does it really drive qualified sales leads to your B2B website? If so, how effective is SEO compared to other lead generation tactics? 
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Is your SEO copywriting any good?
Whether you hired an SEO copywriter or are doing it yourself, you may not be sure how to gauge the quality and effectiveness of your SEO copy.  Join Heather as she outlines three tests to tell if your SEO copywriting is any good, focusing on what you need to watch out for…  [Read full story at successWORKS]


10 Steps to Use Social Media for B2B Lead Generation
Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. In fact, according to a recent study by BtoB Magazine, 93 percent of all B2B marketers…  [Read full story at ClickZ]

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