Best Marketing Tips on the Web

Jun 28 2011   9:32AM GMT

Tips for Connecting SEO, Social Media and PR

EmNichs Emily Nichols Profile: EmNichs

5 Tips for Increasing Your AdWords Quality Score
Quality Score is a dynamic variable assigned to each of your keywords that essentially affects your ad rank and the cost per click. So for a higher Quality Score, you can achieve a higher ranking at a lower cost. So how is a Quality Score determined? There are three factors… 
[Read full story at ClickZ]


SEO Resources for Public Relations
Search engine optimization is a PR tactic. And if you think it’s the other way around, you’re doing both wrong…Certain elements of SEO are important tactics for integrated communications professionals to keep in mind…It can affect ecommerce, reputation and, if not managed properly, can be detrimental.  [Read full story at Thinkers & Doers]


How Social Media Affects Search Marketing
In a very eye-opening article recently posted on the site SEOMoz brought to light the fact that Google search results are now being directly impacted by the social connections of the person doing the searching. As the author of the piece astutely posints out, “This should be giving everyone in search marketing a huge “ah ha” moment.”  [Read full story at socialmediatoday]

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