Best Marketing Tips on the Web

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September 8, 2011  10:31 AM

Expert Tips to Help You Improve Your Copywriting

EmNichs Emily Nichols Profile: EmNichs

How to Write a Highly Effective Subject Line
If you’re like most sellers, you don’t pay a lot of attention to the subject lines. They’re an afterthought. No big deal, right? Totally wrong. Your subject line is the most important part of your message. 
[Read full story at Selling to Big Companies]


New Research Finds the Curation vs Creation Sweet Spot
Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. This act of finding good content and sharing it is known as content curation.  [Read full story at Convince & Convert]


A Content Marketer’s Guide to Social Media & Search Strategy
What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common?
[Read full story at TopRank Blog]

September 7, 2011  9:23 AM

Improve Your Email Campaign Results

EmNichs Emily Nichols Profile: EmNichs

5 Email Marketing Best Practices to Double Your Response Rates and Profits
Every single email campaign I’ve ever looked at has holes in it which are leaking profits on a daily basis. It’s a sad, but very true, fact. So in this post, I’d like to show YOU how to maximize your email marketing by giving you 5 “holes” you can fill, starting today. 
[Read full story at Visual Website Optimizer]


Email Metrics: Wee Hour Postings Pay Off
According to MailerMailer’s latest Email Marketing Metrics Report, despite the booming success of social media marketing, email remains the most reliable and effective tool for marketers today, earning $44.00 return on investment. Many expected that social media would…  [Read full story at MediaPost]


The Long History of Email
This time next year it will be the 30th anniversary of Email. This is a great infographic (see full interactive version) reminding us of how email has grown in importance for consumers and marketers and the challenges of managing it such as deliverability and rendering across different email readers. Email use is still on the rise. Did you know…  [Read full story at Smart Insights]

September 6, 2011  12:18 PM

What’s Your Social Media Marketing IQ?

EmNichs Emily Nichols Profile: EmNichs

What’s Your Social Media Marketing IQ?
As you make your 2012 marketing plans, consider what you need to do to take your social media marketing to the next level. To ensure your firm’s maximizing its social media effectiveness, now’s the time to check your organization’s social media marketing IQ.  [Read full story at ClickZ]


The Do’s and Don’ts of Twitter Hashtags
It’s difficult to express how annoying the misuse of hashtags on Twitter is. While there are definitely some upsides to using the popular conversation-tracking feature, there are many of us on Twitter who either simply don’t understand how to use them appropriately, or think it’s funny to overuse them.  [Read full story at]


B2B Marketing Predictions For 2011
Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate. So here is my list of B2B Marketing Insider predictions for 2011.  [Read full story at B2B Marketing Insider]

September 1, 2011  11:57 AM

How Do You Measure Social Media ROI?

EmNichs Emily Nichols Profile: EmNichs

The Lure of Online Communities
It’s finally safe to say that a good many online consumers understand there can be real value in advertising. Hit someone with a message that’s targeted, relevant, and respectfully appropriate and you can convert a casual browser into a customer without breaking a sweat. In order to transform that customer into a loyal, long-term user of your product…  [Read full story at ClickZ]


12 Major Business Benefits Of The Social Media Revolution
I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories.  [Read full story at]


3 Keys for Social Media Lead Generation
How do I measure social media ROI? Will social media work for my company? How do we generate leads with social media? These are concerns that we often hear from companies that are still in the trial phase of their social media journey. Let’s take a look at a few social media fundamentals that can help ensure your company is taking the correct steps towards implementing a successful social media program.  [Read full story at The kern ORGANIZATION]

August 31, 2011  9:04 AM

Implement Successful Lead Generation and Lead Nurturing Campaigns

EmNichs Emily Nichols Profile: EmNichs

5 Steps To Improve Your Customer Driven B2B Lead Generation
To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program.  [Read full story at Search Engine Land]


Setting Up a Personalized Lead Nurturing Campaign
You probably have guides, whitepapers, presentations, case studies or videos that visitors can download. You’re promoting the content and its helping your business generate leads. But, are you using the content in personalized lead nurturing campaigns? [Read full story at HubSpot]


Why does my Business need Lead Nurturing?
It is a shocking reality that 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa). B2B marketing and lead generation experts point to the lack of efficient lead nurturing process as the primary cause of the poor stats. It’s a fact that the bulk of website visitors and prospects…
[Read full story at Think About CRM]

August 30, 2011  11:44 AM

Engage Customers Through Mobile Marketing

EmNichs Emily Nichols Profile: EmNichs

Six Tips for Mobile Marketing to Engage Customers
Eighty-three percent of American adults own a cell phone, and 42 percent of them own a Blackberry, iPhone, or a similar smartphone, according to a recent Pew Internet Project report. The study also found that 87 percent of smartphone users access the Internet or email on their device. Two-thirds of smartphone users do so daily. Increasingly, just as how the home broadband connection remains always on, the mobile connection seems to be ever present.  [Read full story at]


Using Mobile Applications to Improve Email Acquisition
The hypergrowth of mobile presents email marketers with a variety of new ways to capture email subscribers, including texting an email address to an SMS short-code, QR code capture, and mobile advertising. However, enlisting the correct mobile advertising approach is necessary to accelerate the return on mobile advertising spending and exploit mobile-to-email acquisition opportunities.  
[Read full story at ClickZ]


Interactive Marketing Spend Will Near $77 Billion By 2016
By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today.  Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend within the next five years. What does this growth mean for you? 
[Read full story at]

August 29, 2011  11:55 AM

8 Ways PPC and SEO Are Better When Used Together

EmNichs Emily Nichols Profile: EmNichs

8 Ways PPC and SEO Are Better When Used Together
Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts.  [Read full story at SEOmoz]


3 Advantages of Using Content Marketing for SEO
Content marketing has been a hot buzz word this year and is a verified inbound marketing tactic.  The concept is simple – frequently publish unique, problem solving, entertaining and/or thought-leader type content.  The content can be in the form of a web page, blog post, download, slides, video, image, widget, audio and anything else that can be published online and provide value.  [Read full story at Business2Community]


3 Keys to the Future of SEO
Search engine optimization was once very simple, but each year the practice becomes more and more complex with there now being hundreds of possible ranking factors, filters, constant new algorithm changes and so on. The key to surviving as an SEO is to constantly adapt to these changes and learn how to use them to your advantage…  [Read full story at]

August 25, 2011  8:45 AM

Tips to Mine Data Like an Expert

EmNichs Emily Nichols Profile: EmNichs

Data Mining for Hidden Treasures
Marguerite Gardiner, the Countess of Blessington, wrote Conversations with Lord Byron in 1834.” In describing the poet, she said “Genius is the gold in the mine; talent is the miner who works and brings it out.” Today, if we substitute the word “data” for the word “gold,” the statement still rings true. 
[Read full story at THE kern Organization]


Data Mining For Hidden Treasures—7 Steps of Knowledge Discovery
Every database marketing program begins with a rhetorical question that the marketer already knows the answer to: How good is the data? The answer is usually, “Not good,” because many companies overlook the essential first step of Knowledge Discovery in Databases (KDD)…  [Read full story at THE kern Organization]


What Comes First in a Data-Driven Economy – Creativity or Data?
The marketing and advertising industry is going through a data driven change whether you like it or not.  Not simply a change of seasons but a dramatic snowball of a change and that is to the benefit of both creative and data folks.  In my professional opinion this change will hinge very heavily on the use of… 
[Read full story at Asking Smarter Questions]

August 24, 2011  9:56 AM

Curate Your Content for the Masses

EmNichs Emily Nichols Profile: EmNichs

Content Curation – 5 Ways to Succeed…Eventually
Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.  [Read full story at Convince & Convert]


30+ Cool Content Curation Tools for Personal & Professional Use
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche. [Read full story at Web Ad.vantage]


Content Curation in 13 Minutes a Day
Steady, smart content curation can grow your audience on lots of social media outlets. It’s list building, social media-style: You help folks find and filter other people’s good stuff. In exchange, they start paying more attention to your good stuff.  [Read full story at conversation marketing]

August 23, 2011  10:09 AM

What is Your Marketing Content Saying About Your Brand?

EmNichs Emily Nichols Profile: EmNichs

What Changing Social Media Usage Means for Marketers
The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing.  [Read full story at eMarketer]


Adventures in Email Marketing: I’m Writing to Say I’m Sorry
Everybody makes mistakes, even email marketers. You can have any number of controls in place to prevent errors with your email programs, but as long as there is a human involved at some point (and there should be), there are going to be mistakes. Of course, technology isn’t completely off the hook either – Y2K anyone?
[Read full story at ClickZ]


5 Content Creation Mistakes That Could Be Killing Your Blog’s Traffic
Content is king; we’ve heard it time and again. So why is there still a plethora of crap content not only available online, but sometimes ranking? You don’t want to be a one-shot wonder, ranking high in search (until you’re found out) but losing readers once they realize you really don’t have much to offer in the quality department. Here are five mistakes webmasters make in content creation… 
[Read full story at]

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