Best Marketing Tips on the Web

May 19 2011   11:21AM GMT

Optimize Your Content and Your Brand

EmNichs Emily Nichols Profile: EmNichs

Optimize Your Email for Mobile
You have worked hard to develop your email creative so that it meets email design best practices, but now you must consider a new imperative: making your email easy to view on a mobile device. Mobile adoption among B2B and B2C users has exploded over the past few years, and it’s only going to continue to rise… [Read full story at ClickZ


Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. I caught up with Chris Koch, Associate Vice President, Research and Thought Leadership for ITSMA, to dig down further into the topic.  [Read full story at Savvy B2B Marketing]


Five Reasons You Need to Focus on Earned Media
Marketers currently face a barrage of challenges and shifts in the way consumers engage with their brands. But earned media is gaining momentum, and for good reason. Today, it’s earned media impressions that are building brands and paving the way for an open dialogue between companies and their customers.  [Read full story at Ad Age Digital]

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