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Jun 14 2011   9:25AM GMT

How to Get Social With Your Customers

EmNichs Emily Nichols Profile: EmNichs

How to Build a Kick Ass Social Media Presence in Three Simple Steps
Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, “Everyone’s doing it, so we need to do it too.”  If this is where you’re coming from, you’re most likely to cover the tactics with little strategy and mixed results.  [Read full story at Social Media Today]


Socialized Email Marketing Goes Mainstream
It has become common place for consumers to “like” and “follow” popular brands in search of offers and other information to tighten the consumer-brand relationship. And now brands are looking at ways to tap the social networks of their biggest fans to acquire new customers.  [Read full story at ClickZ]


Forrester’s Best Practice Framework For Customer Service
How do you know how well your customer service offering compares with best practices? How do you know what to do to differentiate yourself from your competitors? To answer this question, I put together a Best Practices Framework that you can use to assess your current capabilities.  [Read full story by Forrester]

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