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Sep 1 2011   11:57AM GMT

How Do You Measure Social Media ROI?

EmNichs Emily Nichols Profile: EmNichs

The Lure of Online Communities
It’s finally safe to say that a good many online consumers understand there can be real value in advertising. Hit someone with a message that’s targeted, relevant, and respectfully appropriate and you can convert a casual browser into a customer without breaking a sweat. In order to transform that customer into a loyal, long-term user of your product…  [Read full story at ClickZ]


12 Major Business Benefits Of The Social Media Revolution
I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories.  [Read full story at]


3 Keys for Social Media Lead Generation
How do I measure social media ROI? Will social media work for my company? How do we generate leads with social media? These are concerns that we often hear from companies that are still in the trial phase of their social media journey. Let’s take a look at a few social media fundamentals that can help ensure your company is taking the correct steps towards implementing a successful social media program.  [Read full story at The kern ORGANIZATION]

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