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Mar 24 2011   8:54AM GMT

Facebook, PPC and Mobile Marketing…Oh My!

EmNichs Emily Nichols Profile: EmNichs

Facebook Test Mines Real-Time Conversations for Ad Targeting
This month — and for the first time — Facebook started to mine real-time conversations to target ads. The delivery model is being tested by only 1% of Facebook users worldwide. On Facebook, that’s a focus group 6 million people strong.  [Read Full Story at Ad Age Digital]


Half of Mobile Search Queries Have Local Intent: Bing Exec
A Bing executive at CTIA Wireless 2011 revealed that 50 percent of search queries on mobile have a local intent with users searching for restaurants, movies and other forms of entertainment closest to them.   [Read Full Story at Mobile Marketer]


How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord
This week on inbound now we have a special guest from SEOMoz, Joanna Lord. Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. She shares some valuable tips for companies using Adwords and some common mistakes to avoid.  [Read Full Story at]


To Facebook Or Not To Facebook, That Is The Question
E-commerce sales will hit $197 billion this year, per Forrester. But while Amazon has about a 10% share of that, for Facebook to generate even 5% of that total, it would need to spend millions upgrading infrastructure to support the retailers, buyers, devices and payment options that Amazon does, according to a new report from WebMediaBrands’ SocialTimes Pro.  [Read Full Story at MarketingDaily]

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