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Jun 2 2011   10:59AM GMT

Email is the Original Social Media

EmNichs Emily Nichols Profile: EmNichs

E-mail is social

I don’t mean e-mail is a way to be social or is “just as good as” social, I mean it is social. You could even argue it was the first “social network,” or at least the first way to be social on the Internet. Let’s look at how we, as e-mail marketers, have been managing social campaigns for years.  [Read full story at ClickZ]


7 tips on making CRM & marketing automation best friends forever
The Pedowitz Group recently hosted a user group in Boston exploring the needs of b2b marketers. During that interview, Chrissy Pechter of Brainshark and Adam Bataran of Iron Mountain, shared 7 Tips to optimally align sales and marketing automation systems.  [Read full story at Conversational Marketing]


Shifting From SEO To SFO In Your Email Marketing
A recent study by Bovitz Research Group in conjunction with AOL identified the factors which influence female users in their reading and sharing of online content. Many of the findings may surprise some SEO-centric marketers as in the midst of the social media revolution, the study proves that email remains the undisputed number one sharing method among females of all ages.  [Read full story at Search Engine Journal]

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