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Apr 12 2011   9:42AM GMT

Content Marketing and Lead Generation Tips for B2B

EmNichs Emily Nichols Profile: EmNichs

The Two Most Effective Lead Generation Tactics in B2B
…there are some tactics that stand apart for B2B marketers. In ITSMA and RainToday’s joint survey on lead generation, the best performing organizations are succeeding with two things: speaking engagements and warm phone calls.  [Read full story at]


Savvy Toolkit: Content Marketing Mindmaps
Whether you’re a marketer, consultant, or business owner, you’re likely looking for ways to get your content strategy and plan in order. That’s why we at Savvy B2B Marketing were thrilled when Savvy sister Michele pointed us to these two mindmaps published by the MarketingSavant Group.  [Read more at Savvy B2B Marketing]


Beyond the Buzz, Social Media Is a Business Decision
Today, this influence is moving from the consumer realm into the workplace where almost 90 percent of B2B organizations are either maintaining or increasing their social media spending, according to HubSpot’s 2010 “The State of Inbound Marketing.”  [Read full story at ClickZ]

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