Best Marketing Tips on the Web

Jun 1 2011   10:41AM GMT

Combining Search and Social Media to Gain the Most Return

EmNichs Emily Nichols Profile: EmNichs

Google’s +1 and What it Means for AdWords
Google recently announced the launch of its new +1 feature, a tool similar to Facebook’s “Like” button. According to Ad Age,” Google will allow users to vote plus-one on search results they find useful and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and, soon, Twitter.  [Read full story at Asking Smarter Questions]


Why Marketers That ‘Like’ Results Must Spend With Care In Social Media
There is no denying that Facebook has changed the very nature of engagement on the web. So, it is no surprise brands are looking to Facebook as a new, potentially fruitful channel for reaching consumers- as they should. So why haven’t marketers put more significant resources into Facebook advertising and fan pages? The answer is in the numbers.  [Read full story at Online Metrics Insider]


10 Steps to Improve Your Twitter Engagement
Does your Twitter strategy work? I’ve had marketers tell me that their Twitter strategy doesn’t work. They spend six months acquiring 1,000 followers to whom they craft three messages a day and wonder why nothing’s happening. They don’t understand that Twitter is a cocktail party conversation that occurs on a one-to-one, one-to-many and many-to-many basis. In essence, these marketers have found a good size gathering, made a few sparkling comments, and left without waiting to hear anyone’s response.  [Read full story at]

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