Best Marketing Tips on the Web

Jun 9 2011   11:01AM GMT

Best Practices to Help Sales Close the Deal

EmNichs Emily Nichols Profile: EmNichs

7 Ways to Make Testimonials Work Harder for You
As much as people need validation, and see safety in numbers, they’re also getting smarter online, realizing that testimonials are easy to manufacture. This means that the true credibility of a plain, old-style text testimonial is diminishing. We need to get smarter. Here are seven ways to make your testimonials work harder for you.  [Read full story at PROBLOGGER]


The 3 Biggest Mistakes in Sales Presentations
Without the sales presentation, there can be no sale. It is, then, the foundational step in the sales process. Everything that happens before is in preparation for the presentation, and everything that happens afterward is a result of the presentation.  [Read full story at eyes on SALES]


Salespeople Need to Help with Targeted Lead Generation
Salespeople in large organizations tend to have a love/hate relationship with marketing. If a marketing campaign helps bring leads that close easily, they love them. Now, if these campaigns require additional effort from them this usually is where the “hate” part comes in.  [Read full story by Pollock Marketing Group]

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