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Jun 7 2011   9:43AM GMT

Analyze This: Tips for Measuring Marketing Success

EmNichs Emily Nichols Profile: EmNichs

Measuring Social Business Transformation
I wrote a post last week called 15 Indicators of Social Business Transformation for the team over at SmartBrief.  I also created this little handy graphic to go along with the post.  What’s important to note is that the organizational behaviors listed below are mostly qualitative data points.  [Read full story at]


5 Quotes for Analytics Success
There’s some debate whether Albert Einstein said this or whether it was only on a sign hanging on his office wall at Princeton. No doubt, he was referring to digital marketing! In our world, there’s no shortage of numbers. Instead, our problem is often having the right numbers. For me, this quote epitomizes the challenges of creating good key performance indicators (KPIs).  [Read full story at ClickZ]


The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
It’s a fairly simple concept. The more offers you create, the more opportunities for conversion. And with more conversion opportunities, what are you more likely to get? More leads! And, hey, who doesn’t want more leads?  [Read full story at HubSpot]

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