PR’s Role in the Marketing Mix

Emily Nichols Profile: EmNichs

Importance of Social Media & SEO for Public Relations
With an ever increasing universe of data and ways to connect, PR and communications professionals are in a compelling position to master the new rules for consumer information discovery, consumption and sharing. As participants and content creators savvy about the search and social web, PR professionals can directly impact online brand visibility, customer engagement and acquisition.  [Read full story at Top Rank]

Top 5 Tips for Breaking Into Public Relations
I recently met with a young woman who was seeking advice on how to break into the public relations field. Like many people graduating college over the past couple of years, she returned home and took the first job presented to her. So what would be the best way for her to get started in the PR field?  [Read full story at PMM]

3 Reasons Why You Shouldn’t Measure PR
There are times when measurement is a waste of time and does you no good. Don’t believe me? Take a look…Aside from my personal financial stake in getting Walmart or a big bank to hire me to help them with measurement, I’ll give you three reasons why you should not measure—and three reasons why you should.  [Read full story at ragan.com]

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