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Aug 29 2011   11:55AM GMT

8 Ways PPC and SEO Are Better When Used Together

EmNichs Emily Nichols Profile: EmNichs

8 Ways PPC and SEO Are Better When Used Together
Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts.  [Read full story at SEOmoz]


3 Advantages of Using Content Marketing for SEO
Content marketing has been a hot buzz word this year and is a verified inbound marketing tactic.  The concept is simple – frequently publish unique, problem solving, entertaining and/or thought-leader type content.  The content can be in the form of a web page, blog post, download, slides, video, image, widget, audio and anything else that can be published online and provide value.  [Read full story at Business2Community]


3 Keys to the Future of SEO
Search engine optimization was once very simple, but each year the practice becomes more and more complex with there now being hundreds of possible ranking factors, filters, constant new algorithm changes and so on. The key to surviving as an SEO is to constantly adapt to these changes and learn how to use them to your advantage…  [Read full story at]

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