Tech Strategy Trends

Oct 18 2009   10:22PM GMT

Microsoft Enlists Family Guy to Pitch Windows 7

Tony Bradley Tony Bradley Profile: Tony Bradley

Microsoft is teaming up with the popular animated prime time show Family Guy to enlighten the masses about the virtues of Windows 7. The November 8th episode will air commercial free, but will have Windows 7 worked throughout the show in animated product placement fashion.

I guess The Simpson’s were booked? I am familiar with the iconic characters of the show, and I am aware that it is popular to someone, but I can honestly say that I have never watched an episode of Family Guy. To be fair, it has also been about 10 years since I have actually watched the Simpsons and I have yet to see The Simpson’s big-screen debut even on DVD. Obviously, I am not the target audience for the show.

I may tune in on November 8th though just out of morbid curiosity to see what the Microsoft marketing team has come up with this time. It can’t be any worse than the Bill Gates / Jerry Seinfeld ads, or the Windows 7 launch party video that has become a Youtube sensation for all the wrong reasons, right?



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