Tech Strategy Trends

Feb 21 2013   10:00AM GMT

It’s the ecosystem, stupid

Tony Bradley Tony Bradley Profile: Tony Bradley

Android, iOS, Windows Phone, and BlackBerry are all solid, capable mobile platforms on their own. What makes one better than another depends on how you use it, and what you use it with. The ecosystem you prefer has a significant impact on the mobile device you choose.

All of the devices can play with other tools and services to some extent. But, Android smartphones are natively woven into the Google ecosystem by default. If you use Gmail, Google Apps, and other Google services for most of your communications and productivity, an Android smartphone just seems like a natural extension of that ecosystem. It just works.

The same can be said of the Apple ecosystem. Someone who has a Mac, and an iPad, and used iCloud has a vested interest in choosing an iPhone. Photos are magically streamed between all the devices. Documents are synced. Browser tabs open on one device can be viewed from another. Reminders and Notes are automatically synced. It’s a beautiful thing.

Businesses and individuals who live in a Windows world have a reason to go with a Windows Phone smartphone. The integration with SkyDrive, Microsoft Office productivity tools, and the rest of the Microsoft culture provide a more intuitive, consistent experience.

Unfortunately for BlackBerry, it doesn’t have the same sort of broad ecosystem to fall back on. It’s a nice mobile OS on a solid device, and it can be connected to the tools and services provided by the other ecosystems. It just lacks the native integration that make Android, iOS, and Windows Phone more appealing for businesses or individuals who are already invested in an Android, iOS, or Windows culture.

The ecosystem alone won’t make or break a mobile device. But, choosing a mobile platform that fits best with the tools and services you use everywhere else just makes life easier.

3  Comments on this Post

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  • Why Microsoft will beat BlackBerry - Bradley Strategy Group
    [...] Microsoft has that BlackBerry doesn’t is a complete ecosystem. Android provides a similar ecosystem for businesses that use Google Apps and other Google tools, [...]
    0 pointsBadges:
  • Michelle Greenlee
    Choose the platform that fits best, it may or may not be Blackberry. Best of luck to BB and it's much smaller ecosystem.
    670 pointsBadges:
  • Surface Pro, Day 3: Logging in to Windows 8 - Bradley Strategy Group
    [...] of the features and capabilities of Windows 8 rely on the Microsoft ID. It’s all about the ecosystem. The more you embrace the entire ecosystem, and emerge yourself in all aspects of it, the better [...]
    0 pointsBadges:

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