Tech Strategy Trends

Jul 27 2011   7:47AM GMT

Can “Mango” Compete with iPhone and Android?

Tony Bradley Tony Bradley Profile: Tony Bradley

Microsoft has released “Mango”–officially Windows Phone 7.5–to manufacturers, so the clock is ticking toward a new generation of Windows Phones hitting the street this fall. In fact, the first of the “Mango” smartphones has already been revealed, but it will only be available in Japan.

Although Microsoft has been largely absent from the mobile scene in the past couple years, and Windows Phone 7 launched with relative success, Microsoft is still a very minor player in a smartphone industry dominated by Android and iOS. RIM is up there as well with Blackberry…for now. But, RIM is on its deathbed and may not exist at this time next year.

Many analysts have predicted that Microsoft will be a strong competitor in the years to come–projecting Microsoft to be number two behind Android, and with greater market share than Apple’s iOS. It seems like Windows Phone 7 was the beta run to work out the kinks and hold Microsoft’s place in line, and WIndows Phone 7.5 is the real deal.

Only time will tell.

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  • Sdrkee
    It seems that Microsoft now wants to jump into this mobile market with their new OS. i am very curious to see what it comes up with compared to already established apple os and android from its major competitor Google. Apple iphone is definitely the winner for me and even i got my [A href=""]unlock iphone[/A] this year. So very curious to see what Microsoft comes up with.
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