Tech Strategy Trends

Feb 17 2012   8:45AM GMT

Adapting to Keep Up with Technology Trends

Tony Bradley Tony Bradley Profile: Tony Bradley

A recent post from the Windows for Your Business Blog plays off of the buzz around “Fashion Week” to take a look at the hot trends in technology, and how they affect small businesses.

The post addresses four major trends: BYOD (bring your own device), mobility, social media, and new technology. The “answer” laid out in most cases is to upgrade to current technology running Windows 7. I think I would disagree at this point.

Windows 8 is too close in my opinion, and there are too many question marks out there regarding what types of devices we will see. I would not go out today and buy a notebook running Windows 7 because I’d be afraid that I’d be kicking myself before the end of the year when I see what kinds of cool hardware is launched running Windows 8.

I agree with the premise of the underlying trends. I just think that right now it is better to remain in a holding pattern as long as your current technology is at least getting the job done. Wait and see what’s available at the end of the year, and then choose which platforms and technologies to invest in.

The one bit of advice in the Microsoft blog post that is not dependent on technology, though, is one you can jump on now. Microsoft suggests that businesses–no matter how small–invest the time to understand social media and develop an effective strategy for engaging customers and using social networks as a marketing and customer relationship tool.

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