Oh I See! Getting CIOs to view their jobs from a different angle:

Startups


March 9, 2015  9:30 AM

Big customer of a small vendor, or small customer of a big vendor

Arun Gupta Arun Gupta Profile: Arun Gupta
IT vendors, Startups

The CEO was perplexed that despite his product having all the features and more when compared to the market leader, most enterprise customers were shy of giving him business. His product was priced at a discount to the larger and dominant players thus providing great business cases and ROI; the...

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