Enterprise IT Watch Blog

Jan 30 2013   10:57AM GMT

YouTube IT video of the week: RIM changes name to BlackBerry

Michael Tidmarsh Michael Tidmarsh Profile: Michael Tidmarsh

Just minutes ago at BlackBerry’s highly anticipated BlackBerry 10 launch event, CEO Thorstein Heins stunned users by dropping the name ‘RIM’ and changing his company’s name to ‘BlackBerry’. In his speech, Heins said, ““From this point forward — we are BlackBerry. One brand. One promise“.

Check out this exclusive interview with BlackBerry CMO Frank Boulben, on why the company is changing its brand and what it will mean for the future.

Is this a risky move? Tell us in the comments below.

Disclaimer: All videos presented in the “YouTube IT Video of the Week” series are subjectively selected by ITKnowledgeExchange.com’s community manager

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