Recently I spoke with John Horn, president of RACO Wireless, about the past, present and future of wireless connectivity.
RACO, a T-Mobile partner, specializes in wireless data solutions for machine-to-machine (M2M) industries, which allows wireless systems to connect with other devices. John explains how M2M is now being used all across the world.
“Each industry has become integrated with M2M technology. From the insurance industry which uses it for monitoring discounts to even the ice industry monitoring their inventory. It’s important to show that M2M has become mainstream,” he said.
As Brad Pitt said in Inglorious Basterds, ‘Business is a boomin’. Raco has seen a 300% growth in 2011 and has provided new solutions for providers in less than a day.
How has RACO been able to perform and grow at such a high level? John explained the keys to his success came down changing the way he looked at wireless altogether.
“The team has been together for over 9 years and has 200+ years of M2M experience. This translates into a wealth of knowledge to help our customers build successful business models. We have seen what works and what doesn’t and know what trouble spots to look out for,” Horn said.
The keys, Horn said, are flexibility and the ability to quickly turn around a solution that’s right for the business.
“The old business model was to have companies go through long certification processes in order to put a new device or product on the carrier network,” he said. “This takes thousands of dollars and many weeks. Then you have to buy a rate plan that exists from a carrier or wait for weeks for them to build a new one. Then it takes weeks to connect into whatever management platform they are using and tie up IT resources to get it accomplished.”
Now, it takes John and Raco only a few short hours to complete the process.
“We created a whole new business model which allows us complete flexibility and shortens the business model to one day. We have eliminated or simplified these steps”
With all the company’s growth, it still faces challenges. While M2M is growing, its still a niche many people don’t know about, and RACO is struggling to become a household name.
“The biggest problem we have right now is marketing, getting our name out there,” he said. “We print ads and appear at trade shows but we’re also looking into other avenues to explore.”
However, Horn sees a bright future for the M2M industry. “We have seen massive growth. It comes down to if you support it or not. If you support it, you will come out a winner.”
One story in particular drifting out of South By Southwest caught my attention: The outrage and indignity over a trial/marketing stunt program which gave Austin-area homeless individuals a 4G “hotspot” that nearby techies could log in to and browse the web, while introducing the wireless vendor and asking users for a small PayPal or cash donation.
The reaction was as swift as it was predictable. Wired’s excellent Tim Carmody blasted the Damning Backstory Behind ‘Homeless Hotspots’ at SXSW, while others took the initiative as another sign of the tech conferences jumping the shark – or worse, how out of touch the digerati are with real world problems.
To quote Carmody:
It sounds like something out of a darkly satirical science-fiction dystopia. But it’s absolutely real — and a completely problematic treatment of a problem that otherwise probably wouldn’t be mentioned in any of the panels at South by Southwest Interactive.
This program and the immediate media backlash reminded me of why so many promising, innovative projects inevitably sputter out, whether its in the world of startups, social work or plain vanilla corporate IT.
RSA 2012 has come and gone from the caverns of Moscone, and I’ve had a (short) chance to digest this year’s event, leaving a little more educated and a lot more wary about the risks facing modern IT when it comes to security.
The biggest wake up call? Security expert Bruce Schneier’s timely reminder that outsourcing, whether to India or the Amazon Cloud, has ripple effects on security and privacy, and that right now the trend is to cut costs and complexity – in exchange for control. That’s not necessarily a mistake, particularly for businesses that are rapidly expanding, businesses that were hit hard by the recession, businesses that need to quickly adapt to a mobile landscape, or pretty much any other business that can benefit from the agility the cloud offers. In other words, the cloud offers a little of something to everyone.
But the allure of the Google way, or even the Microsoft Azure or Amazon S3 way, costs something, whether it’s an increased chance a competitor can sneak a peak at your proprietary data, that a government can subpoena your records or simply that you can’t control when and where outages hit home.
The biggest threat to Internet freedom isn’t traditional “bad guys” like cyberterrorists and hacking groups, says Bruce Schneier, security researcher and author, but the slow, creeping advances of Big Data companies like Google and Amazon that are quietly rewriting the fundamentals of how security is managed.
Schneier explained his fears to a packed room at RSA 2012, outlining how he saw individuals, companies and governments effectively outsourcing security to cloud providers, abdicating ultimate control in exchange for convenience and cost savings.
The result is a state of “security serfdom” where fealty is pledged to one of a few centralized data gatekeepers who promise and deliver great benefits – but upon whom the user becomes completely reliant for basic security. Apple’s legion of adoring gadget geeks and people who live the “Google lifestyle” through GMail, Google Voice and more now rely on those companies to make critical security decisions for them.
It’s not an all together negative trend, particularly since “average users” historically do the bare minimum of backup, encryption and other information security hygiene possible, but it does create a more monolithic landscape that is likely to get harder and harder to opt out of.
“There’s a war on general purpose computing, because companies realize they gave up too much control,” said Schneier.
What really sank (or, to be more precise, exploded) the Death Star wasn’t the usual suspects of Rebel scum, engineering incompetence or even the inevitable triumph of good over evil. Instead, explained Kellman Meghu, a series of common infosec missteps made by Darth Vader, then the acting Chief Security Officer, doomed the ultimate battle station: In an age of consistent, ongoing penetration attempts long ago and far, far away, only the eternally vigilant and over-prepared lived to fight another day.
Kellman, speaking at Security BSides San Francsico 2012, admitted that the erstwhile Anakin got a few things right, particularly when it comes to understanding the threat of data leakage.
“He knew what was important to his business, which is really quite impressive,” he said, stating that a lot of major companies he works with have no idea what is in their data inventory, nor what matters if it were to escape.
Kellman also lauded how well Darth Vader monitored, logged and actually responded to threats: When the Death Star blueprints were leaked by Bothans, he immediately assembled a tactical team to deal with the data breach. Compare that to how often data leaks out through thumbdrives or unsecured laptops and the only notification occurs when the data is posted publicly.
Vader also did an admirable job following through on the seriousness of the threat, marshaling resources to help investigate the breach and respond appropriately.
But at the end of the day, the Death Star was destroyed (twice) and Vader rather dramatically resigned, as is often the case with CSOs after a major data breach.
It didn’t have to end that way, though. Kellman offered some straightforward advice every security Padawan could take to heart and that might have helped Vader ensure a long, happy retirement on a pleasure barge instead of a tragic death at what should have been the middle of an illustrious reign.
Google is coming to the cloud storage community as the search giant prepares to launch its new service soon.
Google joins Dropbox and Apple as companies who have launched cloud storage. The Wall Street Journal reports the storage will be called Drive and your data will be saved to their servers and can be accessed by any device with a WI-FI connection.
This storage device would allow users to fully incorporate their other services, Gmail and Google Docs, and store documents, pictures, and other data on Google’s server.
According to a report from the Wall Street Journal, users would be able to store their files and share it with friends and co-workers.
“If a person wants to e-mail a video from a smartphone, for instance, he can upload it to the Web through the Drive mobile app and e-mail people a link to the video rather than a bulky file,” the Journal said.
With Google’s availability to data servers all across the world, Dropbox and Box could see a significant decrease from their users but Box’s CEO Aaron Levie praised Google’s new arrival.
“The long-awaited entry of Google Drive will create awareness and acceptance of consumer cloud storage solutions, just like Apple’s launch of iCloud put the spotlight on this space last year,” Levie said.
We can all understand Levie’s enthusiasm about the idea of cloud storage evolving but he must be aware his company is going up against Google, right?
While Dropbox offers members up to 2 GB free and $9.99 a month for 50 GB, Google could offer storage at a level their competitors won’t be able to match. Along with being able to save up to 1GB for free on Google Docs, they will offer free storage to businesses and consumers, only charging for large file sharing.
Unless competitors can evolve and maintain a storage device which is cost efficient and allows more GB, it looks like Google will reign supreme once again.
Michael Tidmarsh is the Assistant Community Editor for ITKnowledgeExchange.com. He can be reached at Mtidmarsh@techtarget.com.
Once again, the IT Watch Blog is packing up its bags and reading to San Francisco for RSA, one of the security industry’s largest conferences. This year, mobile device threats are front and center: As Rob Westervelt with SearchSecurity reported, one firm hopes to make a big splash by debuting a new Android-based attack. Mobile attacks are a continued focus this year not only because of new attacks but because of continuing trends: Knowledge workers continue to BYOD (Bring Your Own Device) leaving IT with less control and visibility even as more critical data is pushed out into more places.
Other hot topics this year are cloud security best practices and standard compliance issues. I’ll be covering the most interesting sessions and news right here, but SearchSecurity will also be providing special RSA 2012 coverage with the site’s editors out in force during the duration of the show.
Jason D. O’Grady’s post regarding Apple’s frustrating PR practices kept popping up in my inbox today:
Then I got an idea. Since Apple PR never responds to my voicemails or emails, maybe they’d respond to the guys that do have access. So I contacted several prominent Apple pundits (who shall remain nameless) that are known for their access to Apple (some of whom get replies from Apple “every time”) and I asked them to enquire about Apple’s stance on enforcing its policy on address book uploads.
And you know what? None of them would do it.
Why? They’d probably say that Apple wouldn’t comment. But someone’s got to ask if they expect Apple to reply. I mean come on! Apple’s not going to press release its shady developers that steal your contacts.
The fact of the matter is that most journos with access to Apple are afraid of losing it. They’re afraid of asking the tough questions. They’re afraid of getting blacklisted. Like me.
The post is right on one thing: Apple is a pain in the ass to get a hold of, and almost impossible to get a substantive comment out of. A bit paranoid? Possessive? Absolutely. But saying Apple has a blacklist is far from my experience: Dozens of reporters I know have tried over the years to get a comment about this or that, and almost invariably fail, whether or not their Apple coverage is positive, negative or (usually) a bit of both. Instead, Apple has a whitelist: Those reporters it chooses to give access to, while blocking off the rest of the world. It’s not retribution for aggressive reporting. It’s that the universe of people Apple cares about in media is very, very small (though probably expanding if it’s doing one-on-ones as standard practice now). Continued »
The search engine and file-sharing site, BTJunkie, is voluntarily shutting down its website following the recent shut down of MegaUpload.com and the arrest of its founder, Kim Dotcom.
BTJunkie issued a statement on their website saying goodbye to their users and proclaiming the move was voluntary. “This is the end of the line my friends. The decision does not come easy, but we’ve decided to voluntarily shut down. We’ve been fighting for years for your right to communicate, but it’s time to move on. It’s been an experience of a lifetime, we wish you all the best!”
With file-sharing sites already looking over their shoulders, BTJunkie decided enough is enough and needed to make a major change.
After seeing this, the major question becomes: How much longer will file sharing be able to last?
Several other sites have been scared off: QuickSilverScreen has shut down and FileSonic and FileServe has restricted themselves to files members have uploaded themselves.
Even though BTJunkie didn’t host files for download, the website allowed users to download them from others and quickly became one of the top file sharing websites in the world.
In the recent months, we have seen illegal downloading and online piracy become an issue across the world. Leading the charge was SOPA/PIPA followed by Kim Dotcom’s arrest. It seems to me the damage has been done: File sharing sites are now on notices and much more carefully watching where they tread.
Michael Tidmarsh is the Assistant Community Editor at ITKnowledgeExchange.com. He can be reached at firstname.lastname@example.org.
Privacy is the forefront issue once again as Congress is preparing to attack Google over their latest changes to their privacy policies. Several lawmakers are concerned with how Google will collect a user’s data across their services.
Members of the House Subcommittee on Commerce, Manufacturing and Trade, Mary Bono Mack and G.K Butterfield, wrote a letter to the Internet giant expressing their concerns on their privacy changes.
Beginning on March 1st, Google will be able to cross reference data from their users which is collected from their various services including Google Apps, Gmail, and Youtube.
Google fired back to explain the new changes as Google director of public policy Pablo Chavez wrote a blog post accompanying the letter.
“We’re not collecting more data about you. Our new policy simply makes it clear that we use data to refine and improve your experience on Google.”
Last year, the FTC reached a settlement with Google regarding complaints of unfair practices and the company would submit to reviews by an independent auditor.
Michael Tidmarsh is the Assistant Community Editor for ITKnowledgeExchange.com. He can be reached at Mtidmarsh@techtarget.com.