Enterprise IT Watch Blog

Oct 29 2009   10:57AM GMT

Juniper’s ‘New Network Initiative’ has the blogs a’twitter

Michael Morisy Michael Morisy Profile: Michael Morisy

Juniper’s currently unveiling their ‘New Network Initiative,’ and there’s no lack of interest. As the normally staid Tom Nolle blogs at Uncommon Wisdom:

We can’t apologize for the characterization here; Juniper announced a radical combination of an extensive service-layer software system and a new semiconductor architecture, taking the most profound step the company has taken since it was founded.

The new chip is a family, the first member of which is Trio. It is based on a “Network Instruction Set Processor” model that builds software on the device using instructions customized for network behavior control rather than general-purpose instructions, as NPs do. In this respect, the chip is almost like an ASIC, but unlike an ASIC it’s programmable at the primitive NISP-instruction level, so new features can be added right down to the instruction level.

That’s the tech speak, but Juniper Networks is using the launch as a chance to re-brand, with a new logo, a flashy advertising campaign and a jettisoning of the “high performance” slogan for a focus on being “the new network”:

[kml_flashembed movie="http://www.youtube.com/v/pb48EBFXjys" width="425" height="350" wmode="transparent" /]

And it’s certainly earned the company its share of buzz, including some strong Twitter chatter and the chance to ring the NYSE opening bell. If you’re quick, you can still catch some of the announcement which is being broadcast here. Let me know what you think, either in the comments or at Michael@ITKnowledgeExchange.com. Is this truly a networking revolution?

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