Enterprise IT Watch Blog

Mar 29 2010   11:32PM GMT

Green IT: Myth or Reality? Help tell the true story

Guest Author Profile: Guest Author

This is a guest post and request for information by Johanne Murray, a Canadian research student at National Cheng Kung University in the Business Management Department.

The concept of green information technology has been around since 1992; however, like other green products, it has not experienced a tremendous growth rate. Green products in general have not followed a traditional product adoption model.

Stakeholders have now begun to put more pressure on companies to adopt greener technology systems, of which many companies are making the claims they are either in the process or have already done so. However, in my research so far I have not been able to get passed the managers that are making these claims. This makes it difficult to understand the adoption process and the perceptions of personnel.

Although it is of great interested to speak with project managers, directors, CEOs that are mandating Green IT within their companies, it is difficult to base academic research on these claims alone. So far there has been little academic research based on the people, the personnel and management that are working with these newer and greener IT systems.

Are companies really going green or is it something that is just stated to appease stakeholders? Where are the personnel that are adopting these new systems? Are you supposedly using green IT in your work place? Does it make a difference? Does it make your work easier? Was it easy to adapt to? Do you feel there was sufficient resources and education in order to adopt this technology?

This research is attempting to answer these questions; however it has been a challenge finding people that are supposedly using recently adopted Green IT.

Is green IT just a myth? Is it a case of company green washing or are these companies really transferring their technology?

This academic research is dedicated to the advancement of Green IT.

If your company has mandated and adopted Green IT and you are using green computers or other information technology that is more environmentally friendly than its predecessor please take a minute to fill out this survey:


Or if you are working for a company that claims it is adopting Green IT and you are not so sure and have issues with their claims please contact: johannemurray@hotmail.com

All respondents’ details will be kept confidential.

If you are a manager/CEO and you are truly proud of your Green IT technology transfer and would like to make your company an example for others to follow please contact johannemurray@hotmail.com to become part of an exciting case study. This would include telephone interviews of a variety of personal affected by the transfer. This is cutting edge research and would be a great opportunity for companies tell their Green IT story to the world.

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